Thursday, 28 August 2014

Got a Media Sales Interview? Here's a few Tips to Make Sure You Get the Job!


When?
Knowing exactly when your interview is sounds like an obvious one, but it’s also easy to forget the tiny details when focusing on the bigger ones. It is absolutely crucial that you make the best possible first impression. Turning up on the right day at the right time could be the difference between landing you the job or missing out completely. Don’t leave it for a consultancy to plan it all out for you. This is your job and your opportunity; make sure you remember everything.

Where?
Most large companies will have several offices in a number of locations. Do not presume your interview or the job itself will be in the location you know of. Double check the details. Make sure you know where you are going, how you are going to get there and the route you’re going to take. Make sure you allow for delays.

What is the impression you want to make?
How you want to present yourself can be quite difficult. It depends on which industry you are going into. Is a suit and tie going to be appropriate? Doing some research within the market your going into or the company you are aiming to work with can be beneficial to your entire attitude in the interview. A firm handshake is always a must. Another positive sign would be the ability to create small talk between you and the interviewer. An awkward silence is never a good start. Remember it’s not just the interviewer you need to come across well to, it’s also the receptionist and anybody else who you meet that will contribute to the final decision on whether you get the job or not.

How much do you know about the company?
It is absolutely crucial that you do not walk into the interview having not done your research on the company. It is very unusual for a company to not have a website so there’s no excuse not to do your homework! You don’t want to walk out of the interview room knowing you won’t get the job because you didn’t do your research. It doesn’t take long to read up about a company. Even if you only knew one thing about them or what they do, interest in the company is absolutely essential. A little can go a long way and the fact you look interested in the company can gain you some serious brownie points.

Know what the jobs entails
When you go into an interview make sure you know exactly what is expected of you.  Do not go into a job not knowing what the job is or without having a good understanding of what you will be expected to know or at least what experience you are expected to have. Most people will presume that the interview will give them more of an understanding, however nobody likes having their time wasted, or getting their hopes up for an opportunity that isn’t what they think it is. Have a detailed plan of the questions you want to ask, know what information you want before you go into the interview.

Who will be conducting the interview?
It may not seem important to know this but it is necessary that you know who you will be seeing and what position they hold within the company. The media industry is built almost entirely on relationships between people. If you can build a relationship with your interviewer and fast, you will gain major brownie points. This is a chance to show off your talents and what you can do. Know as much about your interviewer before you meet as possible.

How are you going to sell yourself?
An interview is a great way to show off what you can do and really sell yourself. You are the product your trying to sell, and who knows more about this product than you? Identify your unique selling points, promote your strengths and be confident with it. When bringing up any products you have worked with or on, make sure you ask the individual if they are familiar with the product. Then give short brief insights into what they are and what you did. Match any skills you used or developed in these roles to the job description and this will put you in a strong position. If your past experiences aren’t great ones make sure you remain positive about them in the interview.

What contacts do you have?
If I were to ask you this right now, would you be able to tell me off the top of your head? Would your mind go blank? Make sure you come prepared with a list in case this question is asked. The last thing you want is to forget when put on the spot. When listing out these contacts be sure not to name drop. If you are going to mention individuals make sure you know them well and they know who you are. It’s likely that they will know them or know someone who knows them, so they will more than likely check you out.

Your Achievements
This part is likely to be your most important selling point. Everyone has achieved something, it’s important that you highlight these achievements. What have you done that your proud of? Make sure these achievements are in fact from you, not the result of someone else’s work or ideas. This is a good way of showing a difference that you can make to a team or to a project.

Do not be afraid to ask for the job!
Close the interviewer, if you can’t close on something, how can you be expected to sell? You should never walk out of an interview without a clear understanding of how it went and what the next steps will be. Ideally you need to know how many people are being seen for this position, if/when their is a next round of interviews and what your chances are of being called back. Many people lose out on an interview simply because they didn’t ask for it. If you don’t ask for it then your desire for the job itself will be questioned.

One final thing....GOOD LUCK!!


Wednesday, 27 August 2014

SLA Sales Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales Executive (Russian Speaking) - Technology - London
Delegate Sales Executive (Dutch) - Technology - London
Delegate Sales Executive (German Speaking) - Technology - London
Delegate Sales Executive - Technology - London
Sponsorship Sales - Oil & Gas – London
Conference Producer - IT - London
Marketing Assistant - Social Media - London
Team Administrator - Events - London
Conference Producer - Gaming - London
Conference Producer - Medics – London

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Thursday, 21 August 2014

Interactive Digital Billboards – The Future of Advertising

Have a think about what adverts have caught your eye lately, what makes you stop and stare at them? What makes a billboard eye catching and memorable?

Ideas that we once saw as near on impossible and almost scary have become second nature to our everyday lives now. What once scared us is now something we can’t seem to live without. So when I tell you that you can now interact and communicate with a digital screen on the street it probably won’t come as a surprise to you.
Advertisers have found a new way to draw in their audience and potential customers by making them become physically part of the advertisement. Interactive digital billboards have been launched across a number of platforms, but how well are these techniques working?

Here are a few examples of current interactive social campaigns, let us know what you think of them!
Phone Enabled Violence Campaign – ‘Drag Him Away’


This campaign is initially to raise awareness of abuse, whether it is domestic or not. It encourages the audience to get involved and take the abuser away from the victim using their mobile phones. This campaign is a great way of making the audience feel a sense of achievement from their involvement in the ad, relating the ad with the good feeling they get afterwards and a more personal sense of awareness regarding the subject.

Interactive Bus Stop Ad’s

Bus stops are a great place to have an interactive billboard. Most people waiting for a bus are bored and definitely have the time to take part in anything interesting around them. Johnson & Johnson have produced a great way to keep anyone waiting for a bus entertained, with their Bikini model tan adjusting ad. The advert itself is of a bikini model lying at a holiday destination, there is a button at the bottom of the screen allowing you to increase or decrease her tan. The tagline for this ad is ‘You can have the tan you want. Choose yours.’ Brilliant!

Prigat Smile Station

Israel Juice Company Prigat recently launched a campaign in a number of train stations where their digital billboard has an enlarged like button, very similar to Facebooks like button. On the screen a complimentary statement will appear written by various people, the audience has the opportunity to like these statements where a picture of them will then be sent back to the author. Whichever of the author’s statements get the most likes and smiles, wins a prize from Prigat. This is a great way to associate positive feelings towards your company, and have a little fun too!

So what do you think of Interactive digital billboards? How many have you taken part in and what one’s have stood out the most to you? Let us know!

Wednesday, 20 August 2014

SLA Sales - Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Conference Producer – Telecoms - London
Sponsorship Manager – Retail - London
Marketing Manager – Sports – London
Conference Producer – Gaming – London
Conference Producer – IT & Telecoms – London
Research Analyst – Energy – London
Delegate Sales Team Leader – Finance – London
Exhibition sales – Trade Fair - London
Delegate Sales – Finance – London
Training Sales – Technology - London

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI
Follow our regular updates on twitter: @SLA_Sales

Thursday, 14 August 2014

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Conference Producer – Gaming - London
Senior Conference Producer (German/Turkish Speaking) – Telecoms – London
Senior Sponsorship Sales – Sports – London
Marketing Manager – Sports – London
Marketing Manager – Exhibitions – London
Academy Manager – Energy – London
Sponsorship Sales Executive – Events - London
Delegate Sales Executive – Oil & Gas – London
Online Marketing Executive – PR – London
Marking Assistant – Telecommunications - London

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Friday, 8 August 2014

What brands have dominated the World Cup Advertisement Season?

We all know there is a lot of money involved when it comes to the game of football. Not only in the U.K but also all over the world. Kit sponsorships alone rake in millions for a football club – the biggest example of which being the £750 million deal Manchester United have just signed with Adidas after their previous sponsors Nike felt they were asking for too much money (no doubt). Throughout this post we will look at how advertisement was used throughout the World Cup in the most interesting and unique ways.


Adidas

One of the biggest Markets during each and every world cup and thereafter is the clothing markets. As said above, millions are to be made from getting sponsored by a sportswear brand. Yet how much profit do these organisations make? After paying £750 million to Manchester United, how much will Adidas really expect to make? Well according to Bloomberg.com they’ll be making more than their money back within the first year.

Profit will be between 830 million euros ($1.14 billion) and 930 million euros this year, the Herzogenaurach, Germany-based company said today

Adidas have taken advertisement one step further this year and taken it right into the forefront of peoples working and social lives. In one of the biggest Capitals in the World, London, Adidas have taken the famous route master bus and given them a dramatic makeover that would be impossible to ignore by those commuting to work each day or those on a holiday in the big city. The buses, painted black, have been emblazoned with the World’s most famous players each wearing the kit and logo. Travelling through shopping hotspots such as Oxford Circus and Knightsbridge, they will grab the attention of both tourists and those having a casual shop – close by to the numerous Adidas stores speckled around London.


McDonalds

McDonalds aren’t exactly renowned for being a healthy fast food restaurant and it would have been a huge mistake for them to take the World Cup as an opportunity to bleat on about how there Big Macs are made from 100% British Meat or how the fruit bags will give you days of nutrition. Instead they decide to ignore the fact they sell food, and instead they focus solely on the entertainment and comedy value. In my opinion, a very smart move from McDonalds. The 90 second video from McDonalds shows a dynamic group of people showing off their talents with a football – a young boy, 2 teenage boys, an older man in a mobility scooter and a lady wearing very high heels.
The logo does not appear until the very end making the clip feel more like a typical viral video rather than the generic fast food advertisement – the reveal of the logo at the end feels very gentle and doesn’t take away too much from the entertainment of the video itself.

To watch the video – follow the link below:


Coca-Cola

As Head of Marketing for SLA, I have seen first-hand how important social media has become to both small, new and large and established companies. Coca-Cola being one of the most well-advertised and constant organisations have got with the times and forced two of the most prominent things in society to the forefront of their World Cup campaign – music and social media. There’s no kidding that the song itself ‘The World is Ours’ isn’t ever going to be a chart topper in the UK, but the social media side of things is very refreshing.
The World Cup is always about bringing countries from around the globe together, and through the use of Instagram to stitch together numerous uploaded pictures we see a very basic and yet effective music video created.

We understand the power of music and football to connect with millions of people across the world – that’s why music continues to play a central role in our partnership with the FIFA World Cup™. For the 2010 FIFA World Cup™ in South Africa, we chose K’NAAN’s ‘Wavin’ Flag’ as our campaign song. The song topped the iTunes charts in 18 countries and sold more than 2.5 million downloads worldwide

So, although over here the song didn’t have huge success, in 18 countries it very much did. So not only are Coca-Cola dominating the beverage industry, but also the music industry too.

To watch the video – follow the link below:


Nike

As hard as the others all tried, there’s no getting away from the fact that Nike absolutely dominated the World Cup in Brazil this year when it comes to advertisement and execution. Turning into a bit of a short movie rather than an advertisement we see animated versions of the most celebrated players of modern day football thrown into a future world where football is a business played by clones, rather than a game.
Filled with fun little mannerisms of each player you can see just how much attention was put in to make it fun to watch. After only 5 weeks of being posted on Youtube, the video has already raked up almost 65 million views.

If you haven’t already seen it, I would advise you to watch it by following the link below:


So what do you think? Seen any adverts through the month long celebration? Let me know in the comments below as to what you actually though of the above adverts.
Or tweet us @sla_sales with any other opinions.




Wednesday, 6 August 2014

Top 10 Vacancies - SLA Sales

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Conference Producer – Gaming – London
Senior Conference Producer – Telecoms – London
Marketing Manager – Solar and Energy – London
Event Sales – Design Show – London
Sponsorship Sales – Renewable Energy – London x2
Sponsorship Sales – Oil & Gas - London
Marketing Executive – Conferences and Events - London
Marketing Executive – PR – London
Marketing Assistant – Events – London
Delegate Sales – Finance - London

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales