At the beginning of July 2013,
JCDecaux revealed its new division of experiential advertising with its
ambitious launch of JCDecauxLive. This is a fresh expansion for the advertising
company within the UK. JCDecauxLive delivers campaigns across a wider range of environments
with a rare strength in linking experiential activity to digital screens within
facilities such as malls and rail stations nationwide.
JCDecauxLive will be replacing
November 2011’s JCDecaux’s experiential brand Concourse initiatives.
London’s iconic Covent Garden
and student unions nationwide have recently secured new contracts allowing
access to experiential advertising for JCDecauxLive. JCDecauxLive currently
offers experiential access to Canary Wharf, UK airports, premium malls, rail
stations and the London Underground.
Covent Garden recently advertised
a campaign for Ben & Jerry’s. The campaign allowed customers to sample
their ice creams from a nearby ‘pop-up’ café.
“JCDecauxLive
offers our clients powerful new experiential opportunities and access to iconic
locations including Covent Garden, Canary Wharf and UK airports. Experiential
not only complements our existing Outdoor advertising estate but by linking to
digital screens facilitates engaging, multi-dimensional campaigns that harness
the latest in social media to deliver real value for our customers. We are now
a ‘one-stop-shop’ for experiential, reaching audiences at multiple environments
across the UK.” ”
The ‘Experience the
Difference’ event on Thursday 4th July, held in central London, will
be revealing JCDecauxLive to Media buyers, experiential agencies and media
planners.
Information
sourced from- http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/5361
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