Auto Trader Backs Digital Future

"Auto Trader has gone through big transition in previous months and the new TVC looks to bring these developments to life and communicate the simplicity, speed and functionality available to users."- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

The popular and well known motor trader are set to launch a new ad campaign this Boxing Day to show off the much desired qualities of their all-digital products to both buyers and sellers.

Image source: http://www.autotrader.co.uk/digital

This campaigns aims to add further strength and recognition to Auto Traders digital strategy. The huge TV campaign will ideal help show viewers how simple it is to buy or sell cars.

Created by Isobar UK, Auto Traders ad will only be shown for 6 weeks. The media planning and buying was completed by Dentsu agency Vizeum.

“Jonathan Williams, the group marketing director at Auto Trader, said: "Our previous identity didn’t feel modern because it was a design for print. It alienated some people so instead we have created a modern digital space."- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

The ad itself will consist of a number of things. Firstly Auto Trader will be showing their new logo. This is a huge deal as the previous logo had not been altered since the 1970’s. Also, as a way of showing and explaining the simplicity of buying and selling cars with Auto Trader, the ad itself will include acrobatic drivers and street runners moving among the cars.

What is thought to make this ad stand out from previous ads is the display of changes Auto Trader has made and is making to its products.

After a long and successful 36 years on newsstands, six months ago saw the final publish of the print edition of Auto Trader. The company is now based 100% online and has been updating and improving both their brand image as well as their products.

This new ad campaign is not Auto Traders only step forward, they are also launching an app that is designed to help people sell their cars even easier.

“The company, which is jointly owned by Guardian Media Group and venture capitalists Apax, sells vehicles through sites such as prestige car specialist Top Marques and Motorhome and Caravan Trader.”- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

The TV ad is set to go live on all of the larger channels as of December 26^th and will be accompanied by a takeover on YouTube on Boxing Day.

Information source:  http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

Video sourced from YouTube.com

Ad Revenues on YouTube grow 51% in 2013

Any revenue figures for YouTube have always been a guess, a rough estimate, since Google has never revealed the actual figures for YouTube since they purchased the giant video platform in 2006.

The most recent guess has been made by eMarketer, who uncovered last week their first estimates for advertising revenues for YouTube.

It was estimated and predicted that YouTube’s ad revenues will have risen around 51.4% in 2013. This would roughly equate to 11.1% of Google’s total.

When compared to 2012, even after payments are made to the video creators and advertising partners, YouTube are still expected to be up 65.5%.

Image source: http://www.kunocreative.com/blog/bid/86775/Best-Practices-for-Leveraging-YouTube-in-B2B-Marketing

eMarketer has also taken a guess at YouTube’s US net ad revenues. They have predicted it will reach $1.08bn in 2013 with a large percentage stemming from video ads. For the year, the company has given YouTube an estimated 20.5% share of US video ad revenues.

Although this is not accurate information and indeed ‘guesswork’ eMarketer says the estimates are based off of hundreds of datapoints and studies of YouTube revenues as well as rates, ad impressions and other information gathered from different companies including investment banks, industry executives and research firms etc.

eMarketers analysis can be compared to other studies also conducted. Earlier this year, it was predicted by Morgan Stanley that the overall revenue of YouTube would reach $4bn in 2013. That same month, Barclays made a prediction with a similar result of $3.6bn.

“A June report by analyst firm Wedge Partners claimed YouTube accounts for around 10% of Google's revenues – not far off eMarketer's analysis – which if the company's fourth quarter matched the average revenues across the three previous quarters would hint at around $5.73bn of YouTube revenues for 2013 as a whole.”- http://www.theguardian.com/technology/2013/dec/11/youtube-ad-revenues-tipped-to-jump-51-to-56bn-in-2013

This is still all estimates and it isn’t likely that Google will be revealing anything any time soon. When Google first purchased YouTube in 2006, they paid a rather shocking $1.65bn, however looking at the revenue they are likely to be making, it was worth every penny.

Google’s public YouTube statistics have shown that the platform attracts around 1bn people a month, resulting in over 6bn hours of video being watched. Around 80% of its traffic originates from outside of the US with a further 40% of this viewing time be conducted through mobile devices.

Information source: http://www.theguardian.com/technology/2013/dec/11/youtube-ad-revenues-tipped-to-jump-51-to-56bn-in-2013

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Advertising Sales Manager – Print – C.London

Sponsorship Manager – C.London

Key Account Manager – Events – C.London

Advertising Sales Executive – Print/Digital – C.London

Display Sales – Print/Online – London

Account Manager – Print/Digital – S.London

New Business Sales Executive – W.London

Sponsorship Sales Executive – N.London

Event Sales Executive – C.London

Exhibition Sales – N.London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

The Best Christmas Ad's of 2013

Christmas is just round the corner and SLA is feeling festive! We have picked our Top 3 Christmas Ad’s of 2013. Let’s see if they are the same as yours;

Number 3 on our list is; Sainsbury’s

This advert is a brilliant representation of everyday families over Christmas. Due to it’s down to earth nature it touches the hearts of its viewers and focuses on the little things that people often forget. Instead of going for the usual commercialised advert with the best presents or the most up to date gadgets, they have taken the sentimental route. Proving to be a winner with an added touch of family humour.

Number 2 on our list is; Tesco

Tesco’s choice of advert this year is very similar to Sainsbury’s. However, SLA feels that they have a slightly more personal and intimate touch. Their choice of following a family throughout their Christmas’s is extremely effective. Watching the family grow and change much the same as ours do. It relates to us all on an emotional level and forces us to think of our past Christmas’s, how we spent them and what made them great for us.

Coming in at the top for SLA is of course the John Lewis Ad with the bear and the hare.

John Lewis is well known for their capability of being unique and possessing unbelievable creativity. This advert is completely different to any other this year, even the theme tune is completely unique and original to the advert, creating an even higher desirability. John Lewis has yet to let us down with their advertising.

So what makes a Christmas advert stand out to you?  Where will you be spending Christmas this year?

All video’s sourced from YouTube

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Advertising Sales Manager – Print – Central London

Business Development Manager – Print/Digital – Central London

Senior Conference Producer – Technology – London

Sponsorship Sales – Telecoms – London

French Speaking Advertising Sales Executive – Central London

Display Advertising Sales Executive – North London

Training Sales – Energy – London

Exhibition Sales – Healthcare – London

Digital Sales Executive – Central London

Delegate Sales – Procurement – London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Outdoor Plus Expand with ‘Ultra Premium Network’

Image source: http://www.mediaweek.co.uk/article/1114420/outdoor-plus-brings-spire-west-london

Outdoor plus are currently expecting to expand by installing 5 digital screens in Central London. These installations are hoping to be completed over the next two months.

Outdoor Plus aims to provide a network they refer to as ‘Ultra Premium’. These will ideally benefit brands that require flexibility, immediacy and accountability. 

One of these five news screens is already up and running in Cheyne Walk in Chelsea. Proving successful they are running campaigns currently for the likes of Google and Vogue.

Another screen is due to launch in December and will be located in Al Archway. The screen will be situated on a main road that leads to central London and connects to the M1 motorway. The screens have large format digital screens and high specifications. Due to this Outdoor Plus are expected the screen to produce around 400,000 impacts over a two week period.

January 2014 aims to launch the A12 East Cross Route screen. This screen will be situated on a main road leading into East London and Canary Wharf. The screen aims to promote event and business audiences related to sport and is placed by the Queen Elizabeth Olympic Park. Over a two week period the screen is expected to produce 1.3 million adult impressions.

January 2014 also aims to launch a further two screens on Chiswick Roundabout. These two screens will be placed by the Western Gateway from the M4 into London. This is ideal as it is also the meeting points for the North and South circular roads.

“Steve Atkinson, commercial director at Outdoor Plus, said the screens will add more than 2.5 million "vehicular impacts" every two weeks. "For us it’s as much about the delivery as it is the product and these screens enable us to lead flexible campaign planning of DOOH, reaching a high-worth, urbanite and affluent commuter audience."- http://www.mediaweek.co.uk/article/1223658/outdoor-plus-expands-ultra-premium-network-london

Information source: http://www.mediaweek.co.uk/article/1223658/outdoor-plus-expands-ultra-premium-network-london

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Event Director - Energy Exhibition - London

Advertising Manager – Print/Online – C.London

Account Manager - Education Exhibition - London

Account Manager - Trade Show Exhibition – London

Account Manager – Publishing – S.London

Delegate Sales Account Manager – Finance – London

New business Sales Exec – Fashion - London

Digital Online Executive – Advertising – C.London

New Business Sales Executive – Online Content – N.London

Advertising Sales Executive – Print/Digital – C.London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://www.linkedin.com/groups?home=&gid=5114680&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=grp-name

Most Shared Ad's of 2013

What makes you share a video? Is it the meaning, loyalty to the brand or something else? With just a few weeks left of 2013 let’s look back at the adverts that had viewers sharing them all over the web. We’ll start with the Top three, based on number of shares, according to marketing magazine.co.uk. (http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013)

Image source: http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013

Dove, Geico and Evian have topped this list with the highest number of shares.

Dove’s real beauty sketches have come first in 2013 with a massive 4.24 million shares across platforms such as Facebook, blogs and Twitter. So what do you think it is about this Ad that makes the world want to share it?

Doves real beauty sketches:

Second on the List is Geico’s hump day ad. This Ad aims to celebrate Wednesdays by having a ‘happy camel’ wish office workers well. This Ad was shared 4.03 million times. Is it an Ad you have or would have shared?

Geico’s hump day ad:

And third on the list is Evian’s Baby & me Ad. Created by BETC Paris this Ad shows people’s reflections as baby images of themselves.

Evians baby Ad:

We cannot leave this blog without mentioning the latest Volvo Ad, released only recently and already making into the top 20 shared Ad’s this year. Starring Jean Claude Van Damme and his ‘epic split’ this advert has made it to 10^th most shared advert of 2013. If you haven’t seen it already take a look...

Jean Claude Van Dammes Advert: 

So looking at these top three and overall 20 shared Ad’s of 2013, SLA want to know what makes an Ad stand out to you? What Ad’s have you shared this year and why?

All videos sourced from YouTube 

Information source: http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013