Jägermeister Launches First TV Ad Campaign in UK

“Jagermeister: Created in Germany 80 years ago – translates as Master Hunter!”

Image source: http://wallmobi.net/logos/1525-jagermeister.html#.Uwyq9-N_shM

Next month is expected to see the launch of the first UK TV advertising campaign from jagermeister. What better way to do this than with a group of professional surfers!

The campaign is set to cost £3 million and features Ben Skinner, Ritchie Fitzgerald and Oli Adams as part of the group of professional surfers. The ad itself was shot in Iceland over a ten day period without the use of scripts or a storyboard.

Aimed at 18-35 year old men, the campaign shows a bunch of male friends who are all on a road trip through icy landscapes and end up going surfing together in the extreme weather conditions. The ad finishes with all the friends in a bar, drinking jagermeister with a voice over exclaiming “It runs deep”. The soundtrack is supplied by JagerMusic’s Fightstar.

The ad will launch on ITV during The football match between England and Denmark on March 5^th. The advert will also be supported by cinema and digital advertising.

The ad campaign was created by The Red Brick road and was directed by Seb Edwards. The creative directors of the project were Matt Davis and Richard Megson.

Nicole Goodwin, the group marketing manager at Jägermeister UK, said: "This is another exciting first for Jägermeister in the UK as we step up our campaign to connect with our core consumers. "The new ad was created in the true character of Jägermeister, using real friends and no scripts, so that the finished film focuses on those unique bonding moments you only get with your mates."- http://www.mediaweek.co.uk/article/1281994/jagermeister-launches-first-uk-tv-campaign

Although the brand is only just beginning advertising in the UK the brand has been running TV ad campaigns in Germany since the 1970’s.

Information source: http://www.mediaweek.co.uk/article/1281994/jagermeister-launches-first-uk-tv-campaign

Top Ten Weekly Vacancies

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Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales – Procurement - London

Sales Performance Director – Fashion - London

Key Account Manager - Trade Show - London

Delegate Sales Manager – Finance - London

Sponsorship-Exhibition Sales – Energy - London

Sales Director – Tax/Legal/Finance – London

Membership Sales – Tax/Legal/Finance - London

Conference Producer – Tax/Legal/Finance - London

Delegate Sales Team Leader - Oil & Gas - London

Delegate Sales French Speaking – Technology - London

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What Makes a Good Sales Person? - Looking at the story of Chris Gardner

Image source: http://whoschrishughes.com/the-pursuit-of-happyness-life-lessons/ 

Resiliency; The ability to bounce back no matter what is thrown at you. In sales, you will see a lot of rejection, a lot of no’s and a lot of ignorance. However, this is not something that should keep you down. If we look at the struggles Chris Gardner (The pursuit of Happyness) faced when trying to get his foot in the door at a brokerage, many would have given up. He persevered and in the end earned his place, through hard work and the ability to be resilient to the competition and downfalls he faced.

Personality (building relationships): Connect with your consumers on a personal level. When selling to a client you need to be smart. Instead of just throwing your product or sales pitch to them, go the extra mile to see what kind of person they are, build a relationship with them. This will not only make them more likely to trust you and be loyal to you, but also give you a idea on this persons likes, hates, needs ect. By creating a relationship with the client/consumer first you are essentially creating an easier sale. Chris Gardner created personal relationships by attending a football match with a potential client and going to his house to apologise for missing a meeting they had arranged. Although this did not secure a sale with the client, the contacts he made through that move were well worth it. Chris also created a great all round reputation for himself.

Confidence: Be confident and sure of what you are selling before you attempt to sell it. If you are not sure of what you are selling how can you expect to convince someone else of its worth? If you don’t know your products benefits and uses how are you going to sell it to the consumer? There’s no use in being resilient and building a relationship with your client if you are not confident in your product or not familiar with what you are selling. The details in the sell are what will ideally secure it. Chris spent hours upon hours learning the business he was selling, needless to say to those of you who know the story well, it really paid off!

Drive/determination: Make sure sales is something you enjoy. Before entering the competitive world of sales, make sure it will be something you will want to do. If you have no drive or determination in your work, then you will fail, the more you fail, the less you’ll enjoy it. It’s the same with any job, except sales is not a job that you can sail through doing the bare minimum. Sales comes with KPI’s and constant targets. If you don’t have the drive and determination to hit those targets, then you won’t succeed. Looking back at Chris Gardner again, his KPI’s were high, the work load was extreme and the environment very stressful. He did not just need the job he wanted it, which is why he put the extra effort in to hit the targets, securing the job and becoming successful.

Chris Gardner Interview scene:

Trustworthy: Make sure you build a reputation of being honest and trustworthy. Making a sale is one thing, creating a loyal client is another. Creating a loyal client generally leads to more sales. If you lose the trust of a consumer, than you initially lose a string of sales, the only thing you’ll gain is a bad reputation. Chris Gardner created great trust with his consumers/clients by sticking to everything he had promised, keeping them updated and following up on all contact they have. He was also extremely polite which makes it easier to contact people in the future.

Video source: YouTube 

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Sales Performance Director – Fashion - London

Account Manager – Print/Digital – C.London

Key Account Manager - Trade Show - London

Delegate Sales Manager – Finance - London

Sponsorship-Exhibition Sales – Energy - London

Advertising Sales Executive – Print/Online – Salisbury

Digital Sales Executive – C.London

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Microsoft’s First National Super-bowl Ad Proves to be a Tear Jerker

Microsoft is not shy when it comes to paying for advertising. In 2012 they were thought to have spent $1.23bn in the U.S. This year is the first time Microsoft has purchased a national ad during the big Super-bowl game, and it appears to be a tear jerker!

Starring Steve Gleason, a former NFL player who now suffers from Lou Gehrig’s disease, features in this strong advertisement.

Mr Gleason became famous locally when he played for the New Orleans Saints for the skills he showed in the Saints first home game. So much so that outside the Superdome there is a statue of him.

Along with Mr Gleason’s, the ad features a group of inspirational stories of people who are overcoming difficulties using Microsoft technology. It also aims to direct the viewers to a website which holds more stories of a similar nature. The ad had not been released before the super-bowl and Microsoft have not revealed who created the ad.

“Why now? Spokesman Lou Gellos said Microsoft's Xbox and Surface are NFL sponsors and Bing is partner with the Seattle Seahawks. "It seemed like the logical next step," he said. "It didn't hurt that our local team is in the game."- http://adage.com/article/special-report-super-bowl/microsoft-jumps-super-bowl-national-ad/291447/

Information source: http://adage.com/article/special-report-super-bowl/microsoft-jumps-super-bowl-national-ad/291447/

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Sales Director – Tax/Legal/Finance - London

Deputy Advertising Sales Manager – Print/Digital – C. London

Account Manager – Online – London

Conference Producer – Tax/Legal/Finance - London

Membership Sales – Tax/Legal/Finance - London

Delegate Sales Team Leader - Oil & Gas - London

Delegate Sales French Speaking – Technology – London

New Business Sales Executive – Online – London

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