Thompson ‘Memorable and Different’ New Year campaign

Image source: http://eutopialaw.com/2011/11/25/carrying-over-holiday-pay-when-sick/

‘Simon the Ogre’ will be the short film leading New Year campaign by the Holiday brand Thompson. The idea of the short film will be to shown how Simon the Ogre is restored after his holiday through Thompson local.

The brand is aiming to make this ‘memorable and different’. Although a short taster is available now the full length ad won’t be launched until December 27^th.

Using the phrase ‘It’s amazing what a Thompson holiday can do’ the short film will show an over worked and stressed dad take a holiday break with Thompson local where he can relax and turn back into his usual self, completely restored thanks to the much needed holiday.

Different versions of the ad will also be broadcasted, much shorter versions that will highlight different aspects of a Thompson holiday. These will include the MyThompson app and also its Dreamliner aircraft.

“Marketing director Jeremy Ellis says: “The insight shows why holidays are so important – not just for men but women too. We wanted to demonstrate that we understand what is important in life and to also show our products are the right solution to addressing ‘life truths’”.- http://www.marketingweek.co.uk/sectors/travel-and-leisure/news/-thomson-readies-memorable-and-different-new-year-campaign/4008923.article

This campaign will involve work on print and outdoor platforms as well as social campaigns. The campaigns held via social media will encourage users to Tweet images and upload them to instagram of their ideal holiday moments. Whoever wins this campaign will have their image appear on the campaign’s final ad in the series. Thompson will also be encouraging children to draw pictures of how they see their dad’s both before their holiday and afterwards.

A TV Ad has also been launched by First Choice, this ad aiming to show the highlights and carefree experiences the holidays they offer can bring.

“The key image of the ads, also by BMB, is a gigantic pink beach towel and this will be used in various ways including online in a competition to hide various items that must be discovered. The ads will have the strapline “All you can … is all we do. First Choice, the Home of All Inclusive”.- http://www.marketingweek.co.uk/sectors/travel-and-leisure/news/-thomson-readies-memorable-and-different-new-year-campaign/4008923.article

Information source: http://www.marketingweek.co.uk/sectors/travel-and-leisure/news/-thomson-readies-memorable-and-different-new-year-campaign/4008923.article