"Auto Trader has gone through big transition in previous months and
the new TVC looks to bring these developments to life and communicate the
simplicity, speed and functionality available to users."- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/
The popular and well known motor trader are set to launch a new ad
campaign this Boxing Day to show off the much desired qualities of their
all-digital products to both buyers and sellers.
This campaigns aims to add further strength and recognition to Auto
Traders digital strategy. The huge TV campaign will ideal help show viewers how
simple it is to buy or sell cars.
Created by Isobar UK, Auto Traders ad will only be shown for 6 weeks. The
media planning and buying was completed by Dentsu agency Vizeum.
“Jonathan Williams, the group marketing director at Auto Trader, said:
"Our previous identity didn’t feel modern because it was a design for
print. It alienated some people so instead we have created a modern digital
space."- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/
The ad itself will consist of a number of things. Firstly Auto
Trader will be showing their new logo. This is a huge deal as the previous logo
had not been altered since the 1970’s. Also, as a way of showing and explaining
the simplicity of buying and selling cars with Auto Trader, the ad itself will
include acrobatic drivers and street runners moving among the cars.
What is thought to make this ad stand out
from previous ads is the display of changes Auto Trader has made and is making
to its products.
After a long and successful 36 years on
newsstands, six months ago saw the final publish of the print edition of Auto
Trader. The company is now based 100% online and has been updating and
improving both their brand image as well as their products.
This new ad campaign is not Auto Traders
only step forward, they are also launching an app that is designed to help
people sell their cars even easier.
“The company, which is jointly owned by Guardian Media Group and venture
capitalists Apax, sells vehicles through sites such as prestige car specialist
Top Marques and Motorhome and Caravan Trader.”- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/
The TV ad is set to go live on all of
the larger channels as of December 26th and will be accompanied by a
takeover on YouTube on Boxing Day.
Information source: http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/
Video sourced from YouTube.com
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