Wednesday, 1 October 2014

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales Manager - Renewable Energy - London
Agency Manager – Digital Advertising – London
Account Manager – Experiential Media – London
Sponsorship Manager – Retail - London       
Conference Producer - Retail – London
Senior Conference Producer - Medical – London
Exhibition Sales -Trade Show - London
Marketing Executive – Conferences - London
New Business Sales Executive – Property Media – London
Sponsorship Sales - Oil & Gas - London

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI


Follow our regular updates on twitter: @SLA_Sales

Wednesday, 24 September 2014

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions. 

Please see below for a list of our top ten vacancies this week:

Account Manager – Experiential Media – London
Sponsorship Manager – Retail - London
Exhibition Sales Manager – Technology - London
Senior Sales Executive – Sports Media – Maidstone
New Business Sales Executive – Property Media – London
Advertising Sales Executive – Travel Media – London
Media Sales Executive – Outdoor Media – London
Classified Sales Executive – Home & Lifestyle Media – Essex
Event Sales - Lifestyle Trade Show- Loughton
Delegate sales – Solar Energy - London

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI


Follow our regular updates on twitter: @SLA_Sales

Tuesday, 23 September 2014

Past VS Future: The Evolution of the Employee

‘Business is always interfering with pleasure-but it makes other pleasures possible.’
                                                                                                        /William Feather/

Jacob Morgan, the author of the new book ‘The Future of the Work: Attract New Talent, Build Better Leaders, and Create Competitive Organization’ talks about possible employee evolution.

According to Jacob the work as we know it is dead and the only way forward is to experiment new approach around how we work, how we lead and how we build our companies. As a matter of fact the employee today is totally different from the employee ten years ago.

Jacob, in his book highlights key elements that he thinks need to be challenged in the future.



Work any-time anywhere and use any device

This is called flexible work, where the employee can perform their task from any place they wish and they spend time they need to accomplish responsibilities by ‘focusing on outputs’. Companies like Unilever, Aetna, and American express are already implementing flexible work strategy called ‘agile work’ to their employees. Jacob Morgan believes that future employee will only work this way.

The death of the ‘Ladder’ and customized work

You have to climb the ladder for a few years in the hopes that one day you will reach a position that you are happy with. However with the freelancer economy, collaboration platforms, and new management approaches; employees are now starting to shape their own career paths and how they actually work. Companies like Deloitte offer something called the Mass Career Customization Program which allows employees to change their work preferences twice a year, changes include things such as making a lateral move within the company or selecting how much time an employee wants to spend travelling. Other organizations like Valve or Treehouse allow employees to completely pick the projects they work on or who they work with.

Sharing is caring and anyone can be a leader

Decades ago employees had no need to share their knowledge, as it was their power and they kept all the information or knowledge they had for themselves. Employees were also not encouraged to think creatively, their jobs were simply to perform their tasks and show up at work. Whether, for  future employees it is completely different. Employees share the information and organisations creating incentives to do this ranging from internal incubators to entrepreneur programs to open innovation programs. Going forward any employee can have an idea that can turn into a new product, service, or opportunity. Once again, collaboration technologies play a crucial role as they give any employee within an organization the chance to be a recognized leader by sharing their ideas, thoughts, concepts, etc. Many people have become leaders as a result of social platforms such as Twitter, Instagram, or Facebook.

Knowledge vs adaptive learning

'If someone offers you an opportunity and you're not sure you can do it, say yes- then learn how to do it later.' 
                                                                                                                                   /Richard Branson/

The ability to learn and have desire to continuously develop, adapt to new skills and qualities are far more valuable than something that you know. Knowledge in current reality is just a commodity, to be the world’s smartest person all you need is a skill to apply to new situations and scenarios the learnings that you can get from your cell phone. Acknowledging that today everyone has an access to highly developed technologies, like smartphones, iPads, laptops and variety of sites, it is much easier for the individual to learn what he wants to learn and teach in what they are uniquely qualified in. Simply being able to connect employees to each other provides a way for democratized learning and teaching in ways that was never before possible.

Questions: How realistic seems Jacob’s future plan for the employee, is it for everyone? Do you think it is possible today to succeed in career following your own ladder, not the hierarchy? Do you agree the future world of work will implement ‘agile work’?


Friday, 19 September 2014

Newspaper Revenue for Emerging Markets is due to increase from 2015 while mature countries will see sales decline in the future


According to PwC forecast demands on newspaper will significantly vary around the world. For example Asia-Pacific market, like China and India is set to grow at a compound annual growth rate CAGR of 3.4 % through 2018. While North America’s prediction is to fall at a CAGR of -4.2% some predict that this is the same for Canada and for western European countries including Germany, UK and France as there are increased number of advertisements and readers moving to digital sources. 


The report also implies that circulation's share of total revenue will therefore rise from current 47% to 49% by 2018, meaning that consumers may soon become publishers' biggest source of revenue.
And there are signs that the growth in digital advertising revenue is slowing down. In 2013, publishers' annual digital advertising revenue growth reduced to 11.7% – a far cry from the 17.7% growth of 2012.

So the report states that publishers must work harder to realise new digital revenue returns by embracing new advertising technologies, promoting better usage measurement and exploring controversial content marketing and payment schemes.

What are your thoughts on Digital Media? What do you prefer? To read news from is it physical copy or have you also taken the move to virtual? 


Wednesday, 17 September 2014

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales Manager – Renewable Energy
Account Manager – Outdoor Media
Sponsorship Sales - Telecoms - London
Sponsorship Sales - Oil & Gas - London
Exhibition Sales - Energy - London
Online Marketing Executive – Marketing – London
Research Analyst – Conference/Renewable Energy – London
Sales Executive – Property Media – London
Sales Executive – Lifestyle Publishing – London
Senior Media Sales Executive – Media – Maidstone

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Monday, 15 September 2014

Digital Trends that will change the advertisement sector

Advertising is part of a society as late as ancient Egypt; it had and has a critical purpose in business world by helping to inform consumers about the product or services available in the market and enabling sellers to effectively compete with one another for the attention of buyers.
Major objectives of advertising will always remain promotion, awareness, comparison, retention and morale. However, in today’s digital world advertising is far more complex and fluctuating. It has to adopt with new platforms, devices and ad formats.

More brands are getting into the publishing game
Brands are presenting their messages directly to buyers by creating their own social media platforms in YouTube, Twitter, Facebook, LinkedIn and drawing large internet audience to their content. If the content is good brands are winning an undivided attention from their consumers rather than a momentary glance at the banner ad.

Digital video
U.S. invests in online video ads has increased by 44.5% this past years and it will continue to grow all the way to 2018, because pre-roll video ads are capturing more viewers than the static formats. 

Mobile
According to Web tracking firm StatCounter nearly 30% of web traffic is caused by smartphones and tablets. eMarketer predicts strong growth of more than 50% in U.S. mobile ad spending .

Ad budgets are being stolen by botnets
On a bases of Solve Media recent studies advertisers will spend total of 11.6 billion in 2014 on the ads that are seen only by bots, which are programmed to impersonate human traffic. Though the advertising and technology media have paid more attention to the problem in recent months, Solve Media, which gives publishers tools to ensure visitors are human, says fraudulent traffic will continue to be an issue until the entire advertising ecosystem commits to preventing it.



 ‘Viewable’ ads are becoming a standard
One of the biggest issues in advertising right now is that about half of all online ads are currently placed where users won't be able to see them. According to a recent survey from the digital advertising company Undertone, 88% of advertisers think their viewing ability will be a big issue in 2014 and 62% plan to work with a third party to help them measure viewable ad impressions.

Twitter, Facebook, and Google are fighting for TV's big ad budgets
Both Twitter and YouTube have taken substantial steps to woo brands used to buying media on television, with YouTube allowing Nielson to measure its audience the way it does television and Twitter allowing brands to capitalize on its real-time chatter with promoted tweets that run at the same time as their TV ads.
Meanwhile, Facebook trumpets that it has a bigger prime-time audience and better measurement tools than television.

Robots are taking over the ad-buying process
Media buyers are able to automatically purchase an ad inventory just in a second through real-time biding. By using complex formulas to automate the process, publishers and brands are able to find the ideal price for an ad served to a specific person in a specific place.
At this point, just about every major web publisher sells at least part of its inventory programmatically, rather than having a sales representative to sell ads face-to-face.

TV and online video are becoming one
One thing we've heard repeatedly from advertising executives is the idea that in the very near future, we will think of video as a singular medium regardless of the screen it's viewed on or how it's delivered.
Devices like Smart TVs, which allow people to watch traditionally desktop-native content from YouTube on their TVs, and TV Everywhere apps like Watch ESPN, which allow people to watch TV content on their computers and phones, have blurred the lines between TV and online video.

What do you think about digital trends in advertising? Your views about real-time biding, brands own social media campaigns, ‘Viewable’ ads, botnets, digital video and mobile ads? Will robots take over?


Thursday, 11 September 2014

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Account Manager – Consultancy - London
Marketing Manager – Sport – London
Senior Sponsorship Sales – Technology - London
Senior Sales Executive – Media – Maidstone
Online Marketing Executive – PR - London
Classified Sales Executive – Home & Lifestyle – Essex
Media Sales Executive – Digital Media – London
Training Sales – Consultancy - London
Junior Conference Producer – Energy - London
Advertising Sales Executive – Travel Media – London

For more information you can contact us in one of the following ways:
Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales