Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Display Sales Executive – Advertising – North East London
Field Sales Rep – Advertising – London

Spanish Media Sales Executive – Advertising – London

Consumer Data Sales Executive – Media/Publishing – North West London

Commercial Manager - Publishing – London

Account Manager – Digital/Print – London

Business Development Manager – Digital – North London

Event Sales Manager - Food & Beverage - London

Delegate Sales – Finance -London

Sponsorship Manager – Energy - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Want Your Face up in NY Times Square? Now’s Your Chance!

A campaign was launched last week by the Outdoor advertising Association of America (OAAA) and OOH media companies in an aim to show the strong and positive relationship between out of home media and social media, on the lead up to the 10th Annual Advertising Week. This campaign will involve more than 2,500 billboards across the country, which is aiming to show the American public that Out of Home advertising is in fact ‘EverywhereUR’.

   Image sourced from: http://en.wikipedia.org/wiki/Billboard

 

 "OOH is the perfect medium to allow advertisers to engage with the public because it is everywhere you are, reaching consumers where they spend more than 70% of their waking hours – outside of the home," said Nancy Fletcher, OAAA president & CEO.”- http://www.prnewswire.com/news-releases/out-of-home-advertising-brings-people-to-times-square-billboard-224125921.html

This campaign gives every American an opportunity to display their personal pictures and images on one of the digital billboards in Times Square. All the public has to do is take the photo they want displayed and tweet it mentioning the hashtag #EverywhereUR. These photos will then be filtered for appropriate content where it may then appear as part of a photo reel on a digital billboard at Times Square.

The pictures that are chosen to be displayed will have a photograph taken of them on the billboard and re-tweeted back to the owners twitter account. This can then be kept as a keepsake of their image on a billboard at Times Square.

"The proliferation of social networks has taken OOH to new heights, positioning the medium to emerge as a key advertising option that amplifies integrated marketing campaigns," added Fletcher. "Through this campaign, we hope social media users enjoy seeing themselves in the bright lights of Times Square, and we hope advertisers see the effectiveness and versatility of America's OOH network."- http://www.prnewswire.com/news-releases/out-of-home-advertising-brings-people-to-times-square-billboard-224125921.html

The technology provided in allowing the public to take part in the OOH campaign has been donated by Aerva. Aerva is a digital signage technology firm that is capable of allowing real-time interaction between OOH and applications via mobile devices.

Format production for OOH formats including billboards has been donated by Circle Graphics, which is one of the largest producers of graphics with large formats. This campaign will continue through until September 27^th, giving users that time to submit any pictures and continue using the hashtag.

This reminded us of the first episode of the TV programme ‘Touch’; a lost mobile phone makes its way around the world, it ends up in the hands of a young girl, who (thinking the video on it is of someone famous) somehow attaches it to a public digital billboard, the mobile phone is ultimately reunited with its original owner. This TV series shows the power advertising, even Hollywood acknowledges it!

There has already been massive response to this hashtag with people posting pictures of themselves both modelling and casual, pictures of their children and pictures of food etc. To take part in this just tweet your picture with the hashtag #EverywhereUR.

Come on The Outdoor Advertising Association of Great Britain, we want this in the UK! Maybe we will see you around?

Information sourced from: http://www.prnewswire.com/news-releases/out-of-home-advertising-brings-people-to-times-square-billboard-224125921.html

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Sales Executive – Contract Publisher – Central London

Classified Sales Executive – Publishing- Central London

Business Development Manager – Marketing – North West London

Spanish Speaking Media Sales Executive – Digital Media – The City of London

Business Development Executive – Print/Online – London

Advertising Sales – Events/Online – London

Corporate Sales Executive – Print Solutions – London/Hertford

Delegate Sales – Finance - London

Exhibition Sales - Solar Energy - London

Sponsorship Manager - Oil & Gas - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

NCS- For the Lessons You Won’t Learn in School

As current supporters in both funding and mentoring, SLA Partnership Ltd was delighted to attend and present the most recent graduation of a project we sponsor via Medway Youth Trust known as NCS. SLA was thrilled with the results and look forward to attending more events with NCS in the future.

NCS Graduates at the Award Evening

For those of you who have not yet heard of this programme, NCS (National Citizen Service) is an organisation open to all 16-17 year olds within England in an aim to help improve the lives and futures of youths today, MYT has been successful with implementing this within Medway for 2 years. This course hopes to improve general and social skills that help the participants find work and embrace challenges that will develop personal skills and help with meeting peers.

The course runs almost throughout the entire year where the participants will take part in activities away from home and projects within their community.

MYT and NCS aims to bring together young people from all walks of life to improve their confidence both in work and in their personal life. It teaches them a level of responsibility as well as encouraging own personal growth and development.

The final phase of the course encourages participants to implement  a ‘social action project’ to help with a local problem they feel they are passionate enough to want to change, and then spend 30 hours enforcing this project within their community. 

Those who took part presented their ideas at a graduation ceremony, open to the public, friends and families. They will also receive a certificate signed by the Prime Minister acknowledging their hard work, efforts and accomplishments. 

NCS Award Evening. Left to Right; Graham Clewes, Medway Deputy Manager Mrs Jane Etheridge, Sarah Landry (MD at SLA Partnership Ltd), Alistair Manhire (MD at SLA Partnership Ltd) and Luke Carter (Principal Consultant at SLA Digital Forensics Ltd)

“It was fantastic to see a group of young individuals take time out of their summer to achieve something like this. They are already showing they can go the extra mile and this type of quality will go so far in the work place and their future. Congratulations to all!”     

            -Jake Kennedy-Principal Consultant at SLA Sales.   

    ”It was inspirational to see young individuals with such drive and ambition. It was a pleasure to know that these will be at the forefront of our best and brightest organisations of the future.”

             - Luke Carter-Principal Consultant at SLA Digital Forensics.

Are Taglines Dead?

Have taglines seen their day when it comes to marketing tactics? It is clear that the importance or even relevance of taglines has declined. Many brands haven’t used their taglines in a while or do but do not use them as prominently. Once upon a time, the tagline would help to promote and lift them to their success and recognition. So why are they not used now?

Image sourced from: http://www.brandingbusiness.com/2012/08/brand-taglines-part-iii-6-tagline-development-tips/

In the past, it was essential for companies to summarize their ad and purpose with a short and catchy phrase. It has come to advertiser’s attention that targeted social media campaigns along with word of mouth have the same effect and impact, if not more. Due to fewer demands for traditional large campaigns taglines have lost their effect and are close to disappearing all together.

Taglines are almost impossible to use today due to the limitations advertisers face with social media. Many companies’ messages are restricted to 140 characters with Twitter or a few seconds of video. The tagline would consume this space, blocking out the intended message or the brands logo.

 “Moreover, companies are moving to flexible branding, in which they present different identities to express their range (Yahoo’s 30 days of brand logos, for example) or a targeted brand strategy, in which they target specific brand messages to different audiences (e.g., Best Buy appeals to small businesses with Geek Squad, while it appeals to younger consumers with mobile offerings). A single brand tagline has less value in these more fluid and variable applications” - http://www.adweek.com/news/advertising-branding/death-tagline-152255

A successful tagline helps a brand become memorable and stand out in the customer’s minds. Unlike the past, brands are distinguished more by their personalities and attributes rather than their products.  However the tagline should not be dismissed all together, it remains to be an easy and simple way to introduce a new brand message or to revitalise an old one.

“The way we think about and use taglines needs to change. Carefully consider whether or not one is really needed. If your brand’s differentiation is well-established, perhaps you don’t. Think about the primary media and touch points in which it will be used. Do they lend themselves to the consistent use of a short phrase? If you’re not going to use it regularly, don’t bother having one.”- http://www.adweek.com/news/advertising-branding/death-tagline-152255

Companies such as Nike said that the relationship between the customers and the company has grown and advanced so much that their famous tagline ‘Just do it’ is almost no longer needed. A successful tagline often includes the audience/customers, for instance, Coca-Cola’s tag “Open Happiness” or Expedia’s “Find Yours” shows how successful a tag that involves and includes the consumer is.

History has a way of repeating itself when it comes to what works and what doesn’t in every aspect, including marketing.  Do you have a tagline? SLA would be keen to hear your thoughts and join the debate.

Information sourced from: http://www.adweek.com/news/advertising-branding/death-tagline-152255

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Advertising Sales Rep– Luxury Publishing – London

Media Sales Executive– Event Publishing – Central London
Advertising Sales– Print Publishing – City of London

Senior Media Sales– Contract Publishing – Central London

Advertising Sales – Events Company – London

Account Manager – Publishing – London

Business Development Manager – Financial Software – London  

Delegate Sales – Power - London

Exhibition Sales - FMCG - London

Sponsorship Team Leader – Telecoms - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales – Power - London

Sponsorship Team Leader – Telecoms - London

Senior Sponsorship Sales - Oil & Gas – Dubai

Advertising Sales manager – Central London – Print Publishing

Creative Solutions Manager – Central London – Print and Digital
Media Sales – London – Digital & Online Media
Advertising Sales Executive – Central London – Event Publishing

Account Manager – I.T Software – Canary Wharf

Media Sales Executive – Digital - London

Business Development Manager - Financial Software – London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Bending the Rules to Increase Brand Impact

How do you get your brand noticed amongst so much competition? How can you insure your business isn’t camouflaged within the fast pace of advertising?     

There is no definite answer to these types of questions in this ever changing industry. However, I have come across an idea whilst reading an article I found in the Guardian titled ‘How Leading Brands Can Make and Break the Rules to Increase Impact’ (article link- http://www.theguardian.com/media-network/partner-zone-brand-union/brands-make-break-rules-impact).

This article explains how going against the grain with ‘traditional’ advertising ideas can create more impact and recognition for your company. Being a company that stands out means providing something your competitors can’t or as of yet, haven’t.

The article mentioned Vodafone’s campaign by Grey London as an example of how to ‘break the mould’. In this campaign Vodafone uses the common fear of not having signal on your phone, which results in missing important calls, text messages or the ability to contact people as and when you wish. Vodafone’s ad shows a woman ignoring her currently vibrating phone whilst lying on a pier in the middle of nowhere. At the end of the advert ‘You have to be able to receive a call to ignore one” comes on screen. This is clever as it goes completely against your typical mobile advert of someone using their mobile phone successfully whilst in a remote place, making them memorable by standing out from the others.

Image sourced from: http://www.prweek.com/uk/news/1183566/Vodafone-the-lake-Grey-London/

 “Vodafone chose to contradict the conventions of the telecommunications industry; a brave decision but one that has arguably paid off from the positive commentary that has ensued; a decision so successful because it is informed by a genuine and familiar human insight. We don't want to be at the mercy of our phones. We want to be completely in control of them, secure that they will work no matter what and therefore luxuriously free in our choices of whether to take a call or not.” http://www.theguardian.com/media-network/partner-zone-brand-union/brands-make-break-rules-impact

With all brand engagement a connection to the current and targeted consumer is essential. In order to sell or promote your product you need to show your customers their need for it. Once you have achieved this, you will be able to break the rules successfully without damaging your brand.

Also mentioned in the article was Dove’s campaign for natural beauty, launched in 2004. Before then traditional beauty campaigns would be of flawless, airbrushed and slender females. Assuming that was the only way to sell beauty products.

Image sourced from: http://blogs.uoregon.edu/j350doverealbeauty/

 “A YouTube ad spot called Evolution showed how beauty advertising distorts our concepts of beauty. It was downloaded nearly 3m times in 10 days. The most recent initiatives in the campaign, Real Beauty Sketches and Camera Shy inspire women to realise and celebrate their genuine beauty inside and out.” http://www.theguardian.com/media-network/partner-zone-brand-union/brands-make-break-rules-impact

Brands must be willing to take a risk if they want to go against ‘normal’ advertising. Committing to this change means thinking big and being willing to try something new. With so much competition out there, following the rules is not always going to be enough. Before trying this tactic, brands need to really know their consumers. Find out what it is exactly that they want. Then show it to them in a way they will understand, on a very human and down to earth level. It will not be certain that your consumers will love or hate your new rules, just make sure that your campaign aims to leave a positive message from your brand.

“Breaking the rules requires a leap of faith and an obsession with your ultimate objective, beyond profit. You can't completely control what consumers will think of the rules you break and the new ones you make, but by understanding what they fundamentally believe, and playing it back to them in a clear, intelligent, humorous or sensitive way you stand every chance of capturing their hearts and minds, leading them in a new direction.” http://www.theguardian.com/media-network/partner-zone-brand-union/brands-make-break-rules-impact

Information sourced from: http://www.theguardian.com/media-network/partner-zone-brand-union/brands-make-break-rules-impact