Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales Manager - Renewable Energy - London

Agency Manager – Digital Advertising – London

Account Manager – Experiential Media – London

Sponsorship Manager – Retail - London       

Conference Producer - Retail – London

Senior Conference Producer - Medical – London

Exhibition Sales -Trade Show - London

Marketing Executive – Conferences - London

New Business Sales Executive – Property Media – London

Sponsorship Sales - Oil & Gas - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions. 

Please see below for a list of our top ten vacancies this week:

Account Manager – Experiential Media – London

Sponsorship Manager – Retail - London

Exhibition Sales Manager – Technology - London

Senior Sales Executive – Sports Media – Maidstone

New Business Sales Executive – Property Media – London

Advertising Sales Executive – Travel Media – London

Media Sales Executive – Outdoor Media – London

Classified Sales Executive – Home & Lifestyle Media – Essex

Event Sales - Lifestyle Trade Show- Loughton

Delegate sales – Solar Energy - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Past VS Future: The Evolution of the Employee

‘Business is always interfering with pleasure-but it makes other pleasures possible.’

                                                                                                        /William Feather/

Jacob Morgan, the author of the new book ‘The Future of the Work: Attract New Talent, Build Better Leaders, and Create Competitive Organization’ talks about possible employee evolution.

According to Jacob the work as we know it is dead and the only way forward is to experiment new approach around how we work, how we lead and how we build our companies. As a matter of fact the employee today is totally different from the employee ten years ago.

Jacob, in his book highlights key elements that he thinks need to be challenged in the future.

Image source: http://www.forbes.com/sites/jacobmorgan/2014/09/02/the-evolution-of-the-employee/

Work any-time anywhere and use any device

This is called flexible work, where the employee can perform their task from any place they wish and they spend time they need to accomplish responsibilities by ‘focusing on outputs’. Companies like Unilever, Aetna, and American express are already implementing flexible work strategy called ‘agile work’ to their employees. Jacob Morgan believes that future employee will only work this way.

The death of the ‘Ladder’ and customized work

You have to climb the ladder for a few years in the hopes that one day you will reach a position that you are happy with. However with the freelancer economy, collaboration platforms, and new management approaches; employees are now starting to shape their own career paths and how they actually work. Companies like Deloitte offer something called the Mass Career Customization Program which allows employees to change their work preferences twice a year, changes include things such as making a lateral move within the company or selecting how much time an employee wants to spend travelling. Other organizations like Valve or Treehouse allow employees to completely pick the projects they work on or who they work with.

Sharing is caring and anyone can be a leader

Decades ago employees had no need to share their knowledge, as it was their power and they kept all the information or knowledge they had for themselves. Employees were also not encouraged to think creatively, their jobs were simply to perform their tasks and show up at work. Whether, for  future employees it is completely different. Employees share the information and organisations creating incentives to do this ranging from internal incubators to entrepreneur programs to open innovation programs. Going forward any employee can have an idea that can turn into a new product, service, or opportunity. Once again, collaboration technologies play a crucial role as they give any employee within an organization the chance to be a recognized leader by sharing their ideas, thoughts, concepts, etc. Many people have become leaders as a result of social platforms such as Twitter, Instagram, or Facebook.

Knowledge vs adaptive learning

'If someone offers you an opportunity and you're not sure you can do it, say yes- then learn how to do it later.' 

                                                                                                                                   /Richard Branson/

The ability to learn and have desire to continuously develop, adapt to new skills and qualities are far more valuable than something that you know. Knowledge in current reality is just a commodity, to be the world’s smartest person all you need is a skill to apply to new situations and scenarios the learnings that you can get from your cell phone. Acknowledging that today everyone has an access to highly developed technologies, like smartphones, iPads, laptops and variety of sites, it is much easier for the individual to learn what he wants to learn and teach in what they are uniquely qualified in. Simply being able to connect employees to each other provides a way for democratized learning and teaching in ways that was never before possible.

Questions: How realistic seems Jacob’s future plan for the employee, is it for everyone? Do you think it is possible today to succeed in career following your own ladder, not the hierarchy? Do you agree the future world of work will implement ‘agile work’?

Information source: http://www.forbes.com/sites/jacobmorgan/2014/09/02/the-evolution-of-the-employee/

Newspaper Revenue for Emerging Markets is due to increase from 2015 while mature countries will see sales decline in the future

According to PwC forecast demands on newspaper will significantly vary around the world. For example Asia-Pacific market, like China and India is set to grow at a compound annual growth rate CAGR of 3.4 % through 2018. While North America’s prediction is to fall at a CAGR of -4.2% some predict that this is the same for Canada and for western European countries including Germany, UK and France as there are increased number of advertisements and readers moving to digital sources. 

Image source: http://connecticuthistory.org/the-technology-that-carried-news-of-president-kennedys-assassination/#

The report also implies that circulation's share of total revenue will therefore rise from current 47% to 49% by 2018, meaning that consumers may soon become publishers' biggest source of revenue.

And there are signs that the growth in digital advertising revenue is slowing down. In 2013, publishers' annual digital advertising revenue growth reduced to 11.7% – a far cry from the 17.7% growth of 2012.

So the report states that publishers must work harder to realise new digital revenue returns by embracing new advertising technologies, promoting better usage measurement and exploring controversial content marketing and payment schemes.

What are your thoughts on Digital Media? What do you prefer? To read news from is it physical copy or have you also taken the move to virtual? 

Information source: http://www.theguardian.com/media/greenslade/2014/sep/16/newspapers-advertising

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales Manager – Renewable Energy

Account Manager – Outdoor Media

Sponsorship Sales - Telecoms - London

Sponsorship Sales - Oil & Gas - London

Exhibition Sales - Energy - London

Online Marketing Executive – Marketing – London

Research Analyst – Conference/Renewable Energy – London

Sales Executive – Property Media – London

Sales Executive – Lifestyle Publishing – London

Senior Media Sales Executive – Media – Maidstone

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Digital Trends that will change the advertisement sector

Advertising is part of a society as late as ancient Egypt; it had and has a critical purpose in business world by helping to inform consumers about the product or services available in the market and enabling sellers to effectively compete with one another for the attention of buyers.

Major objectives of advertising will always remain promotion, awareness, comparison, retention and morale. However, in today’s digital world advertising is far more complex and fluctuating. It has to adopt with new platforms, devices and ad formats.

More brands are getting into the publishing game

Brands are presenting their messages directly to buyers by creating their own social media platforms in YouTube, Twitter, Facebook, LinkedIn and drawing large internet audience to their content. If the content is good brands are winning an undivided attention from their consumers rather than a momentary glance at the banner ad.

Digital video

U.S. invests in online video ads has increased by 44.5% this past years and it will continue to grow all the way to 2018, because pre-roll video ads are capturing more viewers than the static formats. 

Mobile

According to Web tracking firm StatCounter nearly 30% of web traffic is caused by smartphones and tablets. eMarketer predicts strong growth of more than 50% in U.S. mobile ad spending .

Ad budgets are being stolen by botnets

On a bases of Solve Media recent studies advertisers will spend total of 11.6 billion in 2014 on the ads that are seen only by bots, which are programmed to impersonate human traffic. Though the advertising and technology media have paid more attention to the problem in recent months, Solve Media, which gives publishers tools to ensure visitors are human, says fraudulent traffic will continue to be an issue until the entire advertising ecosystem commits to preventing it.

Image Source: http://www.nbcnews.com/business/careers/robots-could-take-over-even-bosss-job-n174106

 ‘Viewable’ ads are becoming a standard

One of the biggest issues in advertising right now is that about half of all online ads are currently placed where users won't be able to see them. According to a recent survey from the digital advertising company Undertone, 88% of advertisers think their viewing ability will be a big issue in 2014 and 62% plan to work with a third party to help them measure viewable ad impressions.

Twitter, Facebook, and Google are fighting for TV's big ad budgets

Both Twitter and YouTube have taken substantial steps to woo brands used to buying media on television, with YouTube allowing Nielson to measure its audience the way it does television and Twitter allowing brands to capitalize on its real-time chatter with promoted tweets that run at the same time as their TV ads.

Meanwhile, Facebook trumpets that it has a bigger prime-time audience and better measurement tools than television.

Robots are taking over the ad-buying process

Media buyers are able to automatically purchase an ad inventory just in a second through real-time biding. By using complex formulas to automate the process, publishers and brands are able to find the ideal price for an ad served to a specific person in a specific place.

At this point, just about every major web publisher sells at least part of its inventory programmatically, rather than having a sales representative to sell ads face-to-face.

TV and online video are becoming one

One thing we've heard repeatedly from advertising executives is the idea that in the very near future, we will think of video as a singular medium regardless of the screen it's viewed on or how it's delivered.

Devices like Smart TVs, which allow people to watch traditionally desktop-native content from YouTube on their TVs, and TV Everywhere apps like Watch ESPN, which allow people to watch TV content on their computers and phones, have blurred the lines between TV and online video.

What do you think about digital trends in advertising? Your views about real-time biding, brands own social media campaigns, ‘Viewable’ ads, botnets, digital video and mobile ads? Will robots take over?

Information source: http://www.businessinsider.com/digital-trends-to-watch-for-in-advertising-2014-3?op=1

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Account Manager – Consultancy - London

Marketing Manager – Sport – London

Senior Sponsorship Sales – Technology - London

Senior Sales Executive – Media – Maidstone

Online Marketing Executive – PR - London

Classified Sales Executive – Home & Lifestyle – Essex

Media Sales Executive – Digital Media – London

Training Sales – Consultancy - London

Junior Conference Producer – Energy - London

Advertising Sales Executive – Travel Media – London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Conference Producer – Life Sciences – Shanghai

Senior Conference Producer – Life Sciences – London

Exhibition Sales Manager – Food & Drink – London

Business Development Manager – Digital Media - Kent

Sponsorship Manager – Retail - London

Conference Producer – Healthcare – London

Delegate Sales – Renewable Energy – London

Advertising Sales Executive – Publishing & Events – London

Display Sales Executive – Publishing & Events - Essex

Training Sales – Technology - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Got a Media Sales Interview? Here's a few Tips to Make Sure You Get the Job!

Image source: http://land.beachheadmarketing.com/blog/?Tag=lead+scoring+model

When?

Knowing exactly when your interview is sounds like an obvious one, but it’s also easy to forget the tiny details when focusing on the bigger ones. It is absolutely crucial that you make the best possible first impression. Turning up on the right day at the right time could be the difference between landing you the job or missing out completely. Don’t leave it for a consultancy to plan it all out for you. This is your job and your opportunity; make sure you remember everything.

Where?

Most large companies will have several offices in a number of locations. Do not presume your interview or the job itself will be in the location you know of. Double check the details. Make sure you know where you are going, how you are going to get there and the route you’re going to take. Make sure you allow for delays.

What is the impression you want to make?

How you want to present yourself can be quite difficult. It depends on which industry you are going into. Is a suit and tie going to be appropriate? Doing some research within the market your going into or the company you are aiming to work with can be beneficial to your entire attitude in the interview. A firm handshake is always a must. Another positive sign would be the ability to create small talk between you and the interviewer. An awkward silence is never a good start. Remember it’s not just the interviewer you need to come across well to, it’s also the receptionist and anybody else who you meet that will contribute to the final decision on whether you get the job or not.

How much do you know about the company?

It is absolutely crucial that you do not walk into the interview having not done your research on the company. It is very unusual for a company to not have a website so there’s no excuse not to do your homework! You don’t want to walk out of the interview room knowing you won’t get the job because you didn’t do your research. It doesn’t take long to read up about a company. Even if you only knew one thing about them or what they do, interest in the company is absolutely essential. A little can go a long way and the fact you look interested in the company can gain you some serious brownie points.

Know what the jobs entails

When you go into an interview make sure you know exactly what is expected of you.  Do not go into a job not knowing what the job is or without having a good understanding of what you will be expected to know or at least what experience you are expected to have. Most people will presume that the interview will give them more of an understanding, however nobody likes having their time wasted, or getting their hopes up for an opportunity that isn’t what they think it is. Have a detailed plan of the questions you want to ask, know what information you want before you go into the interview.

Who will be conducting the interview?

It may not seem important to know this but it is necessary that you know who you will be seeing and what position they hold within the company. The media industry is built almost entirely on relationships between people. If you can build a relationship with your interviewer and fast, you will gain major brownie points. This is a chance to show off your talents and what you can do. Know as much about your interviewer before you meet as possible.

How are you going to sell yourself?

An interview is a great way to show off what you can do and really sell yourself. You are the product your trying to sell, and who knows more about this product than you? Identify your unique selling points, promote your strengths and be confident with it. When bringing up any products you have worked with or on, make sure you ask the individual if they are familiar with the product. Then give short brief insights into what they are and what you did. Match any skills you used or developed in these roles to the job description and this will put you in a strong position. If your past experiences aren’t great ones make sure you remain positive about them in the interview.

What contacts do you have?

If I were to ask you this right now, would you be able to tell me off the top of your head? Would your mind go blank? Make sure you come prepared with a list in case this question is asked. The last thing you want is to forget when put on the spot. When listing out these contacts be sure not to name drop. If you are going to mention individuals make sure you know them well and they know who you are. It’s likely that they will know them or know someone who knows them, so they will more than likely check you out.

Your Achievements

This part is likely to be your most important selling point. Everyone has achieved something, it’s important that you highlight these achievements. What have you done that your proud of? Make sure these achievements are in fact from you, not the result of someone else’s work or ideas. This is a good way of showing a difference that you can make to a team or to a project.

Do not be afraid to ask for the job!

Close the interviewer, if you can’t close on something, how can you be expected to sell? You should never walk out of an interview without a clear understanding of how it went and what the next steps will be. Ideally you need to know how many people are being seen for this position, if/when their is a next round of interviews and what your chances are of being called back. Many people lose out on an interview simply because they didn’t ask for it. If you don’t ask for it then your desire for the job itself will be questioned.

One final thing....GOOD LUCK!!

Information source: http://www.themediaexchange.com/page/index.asp?pageCatID=4&pageID=23

SLA Sales Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales Executive (Russian Speaking) - Technology - London

Delegate Sales Executive (Dutch) - Technology - London

Delegate Sales Executive (German Speaking) - Technology - London

Delegate Sales Executive - Technology - London

Sponsorship Sales - Oil & Gas – London

Conference Producer - IT - London

Marketing Assistant - Social Media - London

Team Administrator - Events - London

Conference Producer - Gaming - London

Conference Producer - Medics – London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Interactive Digital Billboards – The Future of Advertising

Have a think about what adverts have caught your eye lately, what makes you stop and stare at them? What makes a billboard eye catching and memorable?

Ideas that we once saw as near on impossible and almost scary have become second nature to our everyday lives now. What once scared us is now something we can’t seem to live without. So when I tell you that you can now interact and communicate with a digital screen on the street it probably won’t come as a surprise to you.

Advertisers have found a new way to draw in their audience and potential customers by making them become physically part of the advertisement. Interactive digital billboards have been launched across a number of platforms, but how well are these techniques working?

Here are a few examples of current interactive social campaigns, let us know what you think of them!

Phone Enabled Violence Campaign – ‘Drag Him Away’

This campaign is initially to raise awareness of abuse, whether it is domestic or not. It encourages the audience to get involved and take the abuser away from the victim using their mobile phones. This campaign is a great way of making the audience feel a sense of achievement from their involvement in the ad, relating the ad with the good feeling they get afterwards and a more personal sense of awareness regarding the subject.

Interactive Bus Stop Ad’s

Bus stops are a great place to have an interactive billboard. Most people waiting for a bus are bored and definitely have the time to take part in anything interesting around them. Johnson & Johnson have produced a great way to keep anyone waiting for a bus entertained, with their Bikini model tan adjusting ad. The advert itself is of a bikini model lying at a holiday destination, there is a button at the bottom of the screen allowing you to increase or decrease her tan. The tagline for this ad is ‘You can have the tan you want. Choose yours.’ Brilliant!

Prigat Smile Station

Israel Juice Company Prigat recently launched a campaign in a number of train stations where their digital billboard has an enlarged like button, very similar to Facebooks like button. On the screen a complimentary statement will appear written by various people, the audience has the opportunity to like these statements where a picture of them will then be sent back to the author. Whichever of the author’s statements get the most likes and smiles, wins a prize from Prigat. This is a great way to associate positive feelings towards your company, and have a little fun too!

So what do you think of Interactive digital billboards? How many have you taken part in and what one’s have stood out the most to you? Let us know!

SLA Sales - Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Conference Producer – Telecoms - London

Sponsorship Manager – Retail - London

Marketing Manager – Sports – London

Conference Producer – Gaming – London

Conference Producer – IT & Telecoms – London

Research Analyst – Energy – London

Delegate Sales Team Leader – Finance – London

Exhibition sales – Trade Fair - London

Delegate Sales – Finance – London

Training Sales – Technology - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales

Top 10 Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Conference Producer – Gaming - London

Senior Conference Producer (German/Turkish Speaking) – Telecoms – London

Senior Sponsorship Sales – Sports – London

Marketing Manager – Sports – London

Marketing Manager – Exhibitions – London

Academy Manager – Energy – London

Sponsorship Sales Executive – Events - London

Delegate Sales Executive – Oil & Gas – London

Online Marketing Executive – PR – London

Marking Assistant – Telecommunications - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0203 402 6092

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Follow our regular updates on twitter: @SLA_Sales