Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Delegate Sales Manager – Finance - London

Junior Account Manager – Online – London

Sponsorship Exec – Pharma - London

Sponsorship Exec – Energy - London

Advertising Sales Executive – Print/Online – London

Senior Advertising Sales Executive – C.London

Display Advertising Sales – Print/Online – N.London

Media Sales Executive – Print/Online – C.London

Delegate Sales – Technology - London

Sales Manager – Technology - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

5 ways to be a better Sales Person in 2014

January is said to be the most depressing month of the year. The gloomy weather, the dark days and the hype of Christmas spirit over. Although, we all should have made our new year’s resolutions and be looking up, something can feel missing. You want this year to be better and we want you to be the best Sales persons you can be.

Below, Nicole Fallon from Businessnewsdaily looks at 5 ways to be a better Sales person.

Image source: http://www.corporatecapacity.com/

Describe the benefits, not the product.

Ultimately turn each product feature into a benefit. It does not matter what you are selling, its how it plays into the needs and desires of your customer, how it will benefit their lives for the better!

Be nice.

Be relaxed, build rapport, make yourself approachable, and relate to your customer. This will help in humanizing yourself as a sales person. If you come across too aggressive or pushy you will turn off a potential customer for good.

Focus on listening, not talking.

It’s impossible to find out a customer/clients’ needs if you are doing all the talking and preparing your next sentence which will be sure to win them over. Take a step back and listen to what’s being said and then identify the needs. Paying attention will pay off.

Be prepared to overcome objections

You will always encounter objections before closing a sale. The trick is keeping these objections from killing the deal. It can help to create a list of these questions and write responses which will address these concerns.

Don’t be afraid to ask for the sale.

Once you've invested the time and effort in answering a customer's questions and explaining the benefits of your product, go ahead and ask for the sale. You can do this without coming across too strong by using phrases like, "Do you have any other questions before we move forward?" or "Are you ready to go ahead with this purchase?" Using this tactic helps to direct the conversation toward completing the transaction, making customers think about exactly where they stand in the purchasing process.

When You Need More 'Just Add Zero'

Coke Zero is to be rebranded and relaunched January 13^th 2014. Previously being referred to as ‘bloke coke’ the new launch aims to bring expansion to the current consumer reach and bring a more approachable appeal to a female audience as well by softening the current design.

The marketing campaign associated with the relaunch introduces a ‘Just Add Zero’ Tag. The new identity will include a red circle icon that will be displayed in all advertising, including POS, Digital, Outdoor ect.

“Coca-Cola says the campaign has been created for a “new demographic” of young people who have emerged out of challenging times but have a positive outlook and hope to lead richer lives.”- http://www.marketingweek.co.uk/sectors/food-and-drink/news/coke-zero-relaunches-as-edgier-brand/4009066.article

The TV ad to accompany the relaunch will exaggerate the tag ‘Just add zero’ to everyday activities of the audience. An example of this would be adding zero to a party of over 100 people to produce a party with over 1000. The Ad enforces all the advantages of adding zero to anything in your normal life, suggesting adding coke zero to your life will massively improve it.

Marketing Activation Director for Coca Cola Great Britain, Brid Drohan-Stewart, thinks the new campaign will help Coke Zero take the lime light.

“She adds: “Coke Zero has seen a healthy sales growth in the UK in a short space of time and now we’re marking a new edgier direction with the ‘Just Add Zero’ platform, which we believe is a life philosophy.”-  http://www.marketingweek.co.uk/sectors/food-and-drink/news/coke-zero-relaunches-as-edgier-brand/4009066.article

Since the brands first launch in 2006 the relaunch will be the largest change made to the brand.  Last year Coke Zero improved its sales by 22% in Great Britain. It was also recorded to be the second best selling ‘light’ brand in Sweden, France and Belgium.

Coca Cola’s last ad was launched on UK televisions last year and highlighted their involvement in the global obesity problem by recommending that viewers who are watching their weight should switch to alternatives with lower or no calories like Coke Zero.

Information source: http://www.marketingweek.co.uk/sectors/food-and-drink/news/coke-zero-relaunches-as-edgier-brand/4009066.article

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Key Account Manager - Trade Show – London

Account Manager – Print/Digital – C.London

Advertising Manager – Print/Digital – C.London

Sponsorship Sales – Pharma - London

Delegate Sales – Legal - London

Delegate Sales – Procurement - London

Exhibition Sales – Technology - London

New Business Sales Executive – Digital/Online – C.London

Media Sales Executive – Print/Digital – S.London

Media Sales Executive – Print/Digital – C.London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Business Development Manager – Print/Online – C.London  

Sales Manager - Fashion Exhibition - Maternity Cover – London

Account Manager - Trade Show – London

Key Account Manager - Watch & Jewellery Show - London

Russian Speaking Delegate Sales - Legal Conferences - London

Sponsorship Sales – Pharma - London

Classified Sales Executive – Print/Digital -  S.London

Display Sales Executive – Print/Digital – N.London

French Speaking Senior Advertising Sales Executive – C.London

Media Sales Executive – Online – C.London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Google's New Technology for Big Brand Advertisers

Studies have suggested that up to 50% of all money spent on advertising is wasted. The question is: what parts of paid advertising work and what parts fail?

It is thought that around half of all digital display advertising is never seen by users on the web at all. However, Google are looking to bring their special techniques to display advertising by enforcing methods such as the current linking of ad’s to their search algorithm.

                                    "A big focus for us is making digital ads work for brand advertisers," said Google executive Andrea Faville. "How do you come up with a measurement for brand advertisers that works like clicks and conversion rates do? How do you tell whether a human being has actually seen an ad?"

                                                -http://www.theguardian.com/technology/2013/dec/29/google-advertising-viewability-technology

Image source: http://www.theguardian.com/technology/2013/mar/13/google-keyword-advertising-wastes-money-ebay

Google have created a new technology that is said to track an ads ‘veiwability’. This will ideally help advertisers distinguish which of their ad’s are visible and which are being unseen for which ever reason.

This is thought to result in the advertisers who purchase their campaigns over Google’s massive display network, only paying for the ad if the minimum of 50% of that ad can be seen and for no less than a second.

                                       "There is a big need for more transparency online," said Joshi. "Advertisers are wanting to see more honesty about whether ads are actually being delivered to a site, whether they have been seen, and what content the ad is appearing next to."- http://www.theguardian.com/technology/2013/dec/29/google-advertising-viewability-technology

The amount of digital advertising used globally has doubled in the past four years. This has not affected the price however as the amount of advertising space is far from limited. Even large, well known companies such as the Mail Online are only making a small portion of their revenue in display advertising.

Google think that this new technology will change the game entirely and may pull advertisers away from TV. Viewability has always been a huge obstacle for Advertisers. Yes the programme you place your ad around may attract many viewers, but that doesn’t ensure they will watch your advert too. Maybe that’s the time they choose to put the kettle on or go to the toilet? No platform old or new has been able to show or monitor the veiwability of an ad. So it seems like Google has hit the nail on the head? Not everybody thinks so;

“ Rob Horler, chief executive of the northern European operations for media agency Aegis, is suspicious of Google's motives. "I think it is a bit oversold," he said. "Google is desperately trying to secure big brand advertisers to switch out of TV and newspapers and want the currency online to be seen as the same." - http://www.theguardian.com/technology/2013/dec/29/google-advertising-viewability-technology

It is without question that this new technology from Google is a huge step in the right direction and marks a massive improvement in monitoring ad veiwability, all results and expectations can only be a theory, it’s still can’t prove 100% that the advert has actually been seen.

So what do you think? Is this a new turning table for advertisers or has it always been about clicks and sales?

Information source: http://www.theguardian.com/technology/2013/dec/29/google-advertising-viewability-technology

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Account Manager – Digital/Print – South London

Business Development Manager – Digital – Central London

Sponsorship Sales – Telecoms - London

Sponsorship Sales – Pharmaceutical  – London

Training Packages Sales - Renewable Energy - London

New Launch Business Development Executive – Energy - London

French Speaking Advertising Sales Executive – Central London

Sales Executive - Fashion & Jewellery – London

Media Sales Executive – Online/Print – Central London

Display Sales Executive – Print – North London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Thompson ‘Memorable and Different’ New Year campaign

Image source: http://eutopialaw.com/2011/11/25/carrying-over-holiday-pay-when-sick/

‘Simon the Ogre’ will be the short film leading New Year campaign by the Holiday brand Thompson. The idea of the short film will be to shown how Simon the Ogre is restored after his holiday through Thompson local.

The brand is aiming to make this ‘memorable and different’. Although a short taster is available now the full length ad won’t be launched until December 27^th.

Using the phrase ‘It’s amazing what a Thompson holiday can do’ the short film will show an over worked and stressed dad take a holiday break with Thompson local where he can relax and turn back into his usual self, completely restored thanks to the much needed holiday.

Different versions of the ad will also be broadcasted, much shorter versions that will highlight different aspects of a Thompson holiday. These will include the MyThompson app and also its Dreamliner aircraft.

“Marketing director Jeremy Ellis says: “The insight shows why holidays are so important – not just for men but women too. We wanted to demonstrate that we understand what is important in life and to also show our products are the right solution to addressing ‘life truths’”.- http://www.marketingweek.co.uk/sectors/travel-and-leisure/news/-thomson-readies-memorable-and-different-new-year-campaign/4008923.article

This campaign will involve work on print and outdoor platforms as well as social campaigns. The campaigns held via social media will encourage users to Tweet images and upload them to instagram of their ideal holiday moments. Whoever wins this campaign will have their image appear on the campaign’s final ad in the series. Thompson will also be encouraging children to draw pictures of how they see their dad’s both before their holiday and afterwards.

A TV Ad has also been launched by First Choice, this ad aiming to show the highlights and carefree experiences the holidays they offer can bring.

“The key image of the ads, also by BMB, is a gigantic pink beach towel and this will be used in various ways including online in a competition to hide various items that must be discovered. The ads will have the strapline “All you can … is all we do. First Choice, the Home of All Inclusive”.- http://www.marketingweek.co.uk/sectors/travel-and-leisure/news/-thomson-readies-memorable-and-different-new-year-campaign/4008923.article

Information source: http://www.marketingweek.co.uk/sectors/travel-and-leisure/news/-thomson-readies-memorable-and-different-new-year-campaign/4008923.article