5 ways to be a better Sales Person in 2014

January is said to be the most depressing month of the year. The gloomy weather, the dark days and the hype of Christmas spirit over. Although, we all should have made our new year’s resolutions and be looking up, something can feel missing. You want this year to be better and we want you to be the best Sales persons you can be.

Below, Nicole Fallon from Businessnewsdaily looks at 5 ways to be a better Sales person.

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Describe the benefits, not the product.

Ultimately turn each product feature into a benefit. It does not matter what you are selling, its how it plays into the needs and desires of your customer, how it will benefit their lives for the better!

Be nice.

Be relaxed, build rapport, make yourself approachable, and relate to your customer. This will help in humanizing yourself as a sales person. If you come across too aggressive or pushy you will turn off a potential customer for good.

Focus on listening, not talking.

It’s impossible to find out a customer/clients’ needs if you are doing all the talking and preparing your next sentence which will be sure to win them over. Take a step back and listen to what’s being said and then identify the needs. Paying attention will pay off.

Be prepared to overcome objections

You will always encounter objections before closing a sale. The trick is keeping these objections from killing the deal. It can help to create a list of these questions and write responses which will address these concerns.

Don’t be afraid to ask for the sale.

Once you've invested the time and effort in answering a customer's questions and explaining the benefits of your product, go ahead and ask for the sale. You can do this without coming across too strong by using phrases like, "Do you have any other questions before we move forward?" or "Are you ready to go ahead with this purchase?" Using this tactic helps to direct the conversation toward completing the transaction, making customers think about exactly where they stand in the purchasing process.