Auto Trader Backs Digital Future

"Auto Trader has gone through big transition in previous months and the new TVC looks to bring these developments to life and communicate the simplicity, speed and functionality available to users."- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

The popular and well known motor trader are set to launch a new ad campaign this Boxing Day to show off the much desired qualities of their all-digital products to both buyers and sellers.

Image source: http://www.autotrader.co.uk/digital

This campaigns aims to add further strength and recognition to Auto Traders digital strategy. The huge TV campaign will ideal help show viewers how simple it is to buy or sell cars.

Created by Isobar UK, Auto Traders ad will only be shown for 6 weeks. The media planning and buying was completed by Dentsu agency Vizeum.

“Jonathan Williams, the group marketing director at Auto Trader, said: "Our previous identity didn’t feel modern because it was a design for print. It alienated some people so instead we have created a modern digital space."- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

The ad itself will consist of a number of things. Firstly Auto Trader will be showing their new logo. This is a huge deal as the previous logo had not been altered since the 1970’s. Also, as a way of showing and explaining the simplicity of buying and selling cars with Auto Trader, the ad itself will include acrobatic drivers and street runners moving among the cars.

What is thought to make this ad stand out from previous ads is the display of changes Auto Trader has made and is making to its products.

After a long and successful 36 years on newsstands, six months ago saw the final publish of the print edition of Auto Trader. The company is now based 100% online and has been updating and improving both their brand image as well as their products.

This new ad campaign is not Auto Traders only step forward, they are also launching an app that is designed to help people sell their cars even easier.

“The company, which is jointly owned by Guardian Media Group and venture capitalists Apax, sells vehicles through sites such as prestige car specialist Top Marques and Motorhome and Caravan Trader.”- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

The TV ad is set to go live on all of the larger channels as of December 26^th and will be accompanied by a takeover on YouTube on Boxing Day.

Information source:  http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/

Video sourced from YouTube.com

Ad Revenues on YouTube grow 51% in 2013

Any revenue figures for YouTube have always been a guess, a rough estimate, since Google has never revealed the actual figures for YouTube since they purchased the giant video platform in 2006.

The most recent guess has been made by eMarketer, who uncovered last week their first estimates for advertising revenues for YouTube.

It was estimated and predicted that YouTube’s ad revenues will have risen around 51.4% in 2013. This would roughly equate to 11.1% of Google’s total.

When compared to 2012, even after payments are made to the video creators and advertising partners, YouTube are still expected to be up 65.5%.

Image source: http://www.kunocreative.com/blog/bid/86775/Best-Practices-for-Leveraging-YouTube-in-B2B-Marketing

eMarketer has also taken a guess at YouTube’s US net ad revenues. They have predicted it will reach $1.08bn in 2013 with a large percentage stemming from video ads. For the year, the company has given YouTube an estimated 20.5% share of US video ad revenues.

Although this is not accurate information and indeed ‘guesswork’ eMarketer says the estimates are based off of hundreds of datapoints and studies of YouTube revenues as well as rates, ad impressions and other information gathered from different companies including investment banks, industry executives and research firms etc.

eMarketers analysis can be compared to other studies also conducted. Earlier this year, it was predicted by Morgan Stanley that the overall revenue of YouTube would reach $4bn in 2013. That same month, Barclays made a prediction with a similar result of $3.6bn.

“A June report by analyst firm Wedge Partners claimed YouTube accounts for around 10% of Google's revenues – not far off eMarketer's analysis – which if the company's fourth quarter matched the average revenues across the three previous quarters would hint at around $5.73bn of YouTube revenues for 2013 as a whole.”- http://www.theguardian.com/technology/2013/dec/11/youtube-ad-revenues-tipped-to-jump-51-to-56bn-in-2013

This is still all estimates and it isn’t likely that Google will be revealing anything any time soon. When Google first purchased YouTube in 2006, they paid a rather shocking $1.65bn, however looking at the revenue they are likely to be making, it was worth every penny.

Google’s public YouTube statistics have shown that the platform attracts around 1bn people a month, resulting in over 6bn hours of video being watched. Around 80% of its traffic originates from outside of the US with a further 40% of this viewing time be conducted through mobile devices.

Information source: http://www.theguardian.com/technology/2013/dec/11/youtube-ad-revenues-tipped-to-jump-51-to-56bn-in-2013

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Advertising Sales Manager – Print – C.London

Sponsorship Manager – C.London

Key Account Manager – Events – C.London

Advertising Sales Executive – Print/Digital – C.London

Display Sales – Print/Online – London

Account Manager – Print/Digital – S.London

New Business Sales Executive – W.London

Sponsorship Sales Executive – N.London

Event Sales Executive – C.London

Exhibition Sales – N.London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

The Best Christmas Ad's of 2013

Christmas is just round the corner and SLA is feeling festive! We have picked our Top 3 Christmas Ad’s of 2013. Let’s see if they are the same as yours;

Number 3 on our list is; Sainsbury’s

This advert is a brilliant representation of everyday families over Christmas. Due to it’s down to earth nature it touches the hearts of its viewers and focuses on the little things that people often forget. Instead of going for the usual commercialised advert with the best presents or the most up to date gadgets, they have taken the sentimental route. Proving to be a winner with an added touch of family humour.

Number 2 on our list is; Tesco

Tesco’s choice of advert this year is very similar to Sainsbury’s. However, SLA feels that they have a slightly more personal and intimate touch. Their choice of following a family throughout their Christmas’s is extremely effective. Watching the family grow and change much the same as ours do. It relates to us all on an emotional level and forces us to think of our past Christmas’s, how we spent them and what made them great for us.

Coming in at the top for SLA is of course the John Lewis Ad with the bear and the hare.

John Lewis is well known for their capability of being unique and possessing unbelievable creativity. This advert is completely different to any other this year, even the theme tune is completely unique and original to the advert, creating an even higher desirability. John Lewis has yet to let us down with their advertising.

So what makes a Christmas advert stand out to you?  Where will you be spending Christmas this year?

All video’s sourced from YouTube

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Advertising Sales Manager – Print – Central London

Business Development Manager – Print/Digital – Central London

Senior Conference Producer – Technology – London

Sponsorship Sales – Telecoms – London

French Speaking Advertising Sales Executive – Central London

Display Advertising Sales Executive – North London

Training Sales – Energy – London

Exhibition Sales – Healthcare – London

Digital Sales Executive – Central London

Delegate Sales – Procurement – London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://linkd.in/1duafSI

Outdoor Plus Expand with ‘Ultra Premium Network’

Image source: http://www.mediaweek.co.uk/article/1114420/outdoor-plus-brings-spire-west-london

Outdoor plus are currently expecting to expand by installing 5 digital screens in Central London. These installations are hoping to be completed over the next two months.

Outdoor Plus aims to provide a network they refer to as ‘Ultra Premium’. These will ideally benefit brands that require flexibility, immediacy and accountability. 

One of these five news screens is already up and running in Cheyne Walk in Chelsea. Proving successful they are running campaigns currently for the likes of Google and Vogue.

Another screen is due to launch in December and will be located in Al Archway. The screen will be situated on a main road that leads to central London and connects to the M1 motorway. The screens have large format digital screens and high specifications. Due to this Outdoor Plus are expected the screen to produce around 400,000 impacts over a two week period.

January 2014 aims to launch the A12 East Cross Route screen. This screen will be situated on a main road leading into East London and Canary Wharf. The screen aims to promote event and business audiences related to sport and is placed by the Queen Elizabeth Olympic Park. Over a two week period the screen is expected to produce 1.3 million adult impressions.

January 2014 also aims to launch a further two screens on Chiswick Roundabout. These two screens will be placed by the Western Gateway from the M4 into London. This is ideal as it is also the meeting points for the North and South circular roads.

“Steve Atkinson, commercial director at Outdoor Plus, said the screens will add more than 2.5 million "vehicular impacts" every two weeks. "For us it’s as much about the delivery as it is the product and these screens enable us to lead flexible campaign planning of DOOH, reaching a high-worth, urbanite and affluent commuter audience."- http://www.mediaweek.co.uk/article/1223658/outdoor-plus-expands-ultra-premium-network-london

Information source: http://www.mediaweek.co.uk/article/1223658/outdoor-plus-expands-ultra-premium-network-london

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Event Director - Energy Exhibition - London

Advertising Manager – Print/Online – C.London

Account Manager - Education Exhibition - London

Account Manager - Trade Show Exhibition – London

Account Manager – Publishing – S.London

Delegate Sales Account Manager – Finance – London

New business Sales Exec – Fashion - London

Digital Online Executive – Advertising – C.London

New Business Sales Executive – Online Content – N.London

Advertising Sales Executive – Print/Digital – C.London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://www.linkedin.com/groups?home=&gid=5114680&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=grp-name

Most Shared Ad's of 2013

What makes you share a video? Is it the meaning, loyalty to the brand or something else? With just a few weeks left of 2013 let’s look back at the adverts that had viewers sharing them all over the web. We’ll start with the Top three, based on number of shares, according to marketing magazine.co.uk. (http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013)

Image source: http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013

Dove, Geico and Evian have topped this list with the highest number of shares.

Dove’s real beauty sketches have come first in 2013 with a massive 4.24 million shares across platforms such as Facebook, blogs and Twitter. So what do you think it is about this Ad that makes the world want to share it?

Doves real beauty sketches:

Second on the List is Geico’s hump day ad. This Ad aims to celebrate Wednesdays by having a ‘happy camel’ wish office workers well. This Ad was shared 4.03 million times. Is it an Ad you have or would have shared?

Geico’s hump day ad:

And third on the list is Evian’s Baby & me Ad. Created by BETC Paris this Ad shows people’s reflections as baby images of themselves.

Evians baby Ad:

We cannot leave this blog without mentioning the latest Volvo Ad, released only recently and already making into the top 20 shared Ad’s this year. Starring Jean Claude Van Damme and his ‘epic split’ this advert has made it to 10^th most shared advert of 2013. If you haven’t seen it already take a look...

Jean Claude Van Dammes Advert: 

So looking at these top three and overall 20 shared Ad’s of 2013, SLA want to know what makes an Ad stand out to you? What Ad’s have you shared this year and why?

All videos sourced from YouTube 

Information source: http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Conference Producer – Technology - London

Sales Manager – Technology – London

Advertising & Sponsorship Manager – Central London

Delegate Sales - Finance - London

Sponsorship Sales – Telecoms - London

Sponsorship Sales – Energy – London

Senior Advertising sales executive – Print/Online – Central London

Digital Sales Executive – Central London

Online Sales Executive – Events - West London

Media Sales Executive – Print – Central London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://www.linkedin.com/groups?home=&gid=5114680&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=grp-name

Top Ten Weekly Vacancies

SLA Sales Consultants is a dynamic specialist sales recruitment organization with a combined industry experience spanning more than a decade.  Our aim is to provide a fresh and forward-thinking approach to both client and candidate solutions.

Please see below for a list of our top ten vacancies this week:

Senior Sales Manager – Print/Online – C.London

Business Development Manager – Telecoms - London

Advertising and Sponsorship Manager – Print/Online/Conferences – C.London

Sponsorship Manager - Luxury Goods – London

News Business Account manager – Fashion – London

New Business Sales Executive – Print/Online - London

Display Sales Executive – Print/Online – N.London

Advertising Sales Executive – Print/Onine – S.London

Sales Executive – Telecoms - London

Delegate Sales – Telecoms - London

For more information you can contact us in one of the following ways:

Email: info@sla-sales.com

Phone: 0844 693 3022

Or join our LinkedIn group for regular job postings: http://www.linkedin.com/groups?home=&gid=5114680&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=grp-name

What is Native Advertising?

It’s not difficult to find information on Native Advertising; ‘The rise of Native advertising’, ‘The current success of native advertising’, ‘How native advertising can help your company’ ect.....But before we are bombarded with this information, how would you define Native Advertising?

After a lot of searching we have concluded that this is the act of advertising in which the advertiser focuses on the experience of the consumer. The advert becomes part of the content as oppose to being displayed separately. This is essentially the complete opposite to what is known as traditional web-based advertisements. It is mainly displayed by communicating through content and dismays methods such as banner ads ect. 

Image source: http://flipthemedia.com/2013/01/4-examples-of-this-native-advertising-youve-been-hearing-about/

We have all been browsing through a web page or attempting to read content when an ad pops up, relevant or not, and it completely interrupts what we were doing. Native advertising does not use that method, instead it blends in, becoming part of what you are already looking at, not necessarily appearing to be an advert at all.

A well known example of the use of native advertising is on the website BuzzFeed. The website itself displays very visual news stories and social media topics mainly by photographic image. BuzzFeed also include sponsored articles on the site, however displayed the exact same way as everything around it, yet still promoting the brand or product.

      “For example, an agency looking to promote a new horror film may publish a list on BuzzFeed of the ten scariest scenes in the history of cinema. On this list, a viewer would find hair-raising classics like The Excorcist and The Omen alongside stills from the promoted film. In this way, the consumer still gets the content that they want, but they also take in an advertisement with it. Critically, this form of advertising doesn’t distract from media, unlike traditional advertising, which often can interrupt the flow of content rather jarringly.”- http://tier10lab.com/2013/06/03/native-advertising-key-consumer-connection/

Facebook and Twitter have recently adopted native advertising too with ‘promoted tweets’ or ‘sponsored stories’. These appear in the timeline of the user, the same as normal tweets and status updates. These will however link to a chosen product related article or a brands website.

“In the social context, we define native ads as ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.”- http://www.businessinsider.com/the-rise-of-native-ads-on-social-media-2013-10#ixzz2iYsjrQPC

 Thanks to native advertising Brands and Companies can partner with Twitter and Facebook ect to hold campaigns or promotions through their social media sites. Recent examples of this are OAAA’s #EverywhereUR campaign, run through Twitter or The Co-Op’s #Tweet4atable campaign also run completely through Twitter. Native needs to be adapted and tailored to the surroundings in which it’s being shown on. Some feel social media’s use of Native advertising is not the most effective;

“Sponsored tweets and sponsored Facebook posts reach a wide audience and enjoy high engagement, but it’s an interruptive experience for most users.”- http://www.thedrum.com/news/2013/10/22/native-advertising-requires-combined-effort-between-old-foes-advertising-and

Native advertising, depending on which platform a company has decided to use, can benefit greatly to the credibility of a company. An example of a decent platform is both The Guardian and The Independent; they are both well respected and renowned for reliable services and would create a great impression as well as a credibility boost for any company who uses them for native advertising.

It has been suggested that native advertising will not only become a dominant method for advertisers, but also become the only form of advertising. The marketing world has struggled to create a connection with consumers in the same way native advertising has. This form of advertising is also great for the success of journalists too. It is a collaboration of editorial skills and advertising, and so in order for journalism to survive, advertising needs to be successful. It seems as though native advertising is the only way forward.

“In July, Yahoo’s head of search, Andy Jones, said Native advertising was bridging search and display “like never before” and said the company was seeing click-through-rates (CTRs) for native ads on its own platform driving seven times the CTR of regular display ads.”- http://www.thedrum.com/news/2013/10/22/native-advertising-requires-combined-effort-between-old-foes-advertising-and#MR04IUGKRtzRYyq5.99

What are your views on Native Advertising? Is it the way forward for journalists and advertisers? Let SLA know your thoughts!

Information source: http://tier10lab.com/2013/06/03/native-advertising-key-consumer-connection/

Facial Recognition Software Changes the Face of British Retail and Advertising

Image source: http://www.theguardian.com/business/2013/may/02/food-standards-agency-tesco-director

Tesco’s have revealed that it will be installing facial recognition software in 450 of its petrol station forecourts. This software, displayed as a digital screen, will be located by the checkouts and aims to identify whether individuals in the queue are male or female, takes a rough estimate of how old they are and how long they have been looking at the displayed advertisements. The information gathered is thought to be around 97% correct.

The overall aim of this is to process the details in real time and send the information to advertisers so they can tailor the adverts to appropriate times of day. For instance, coffee could be advertised in the morning and then the ads can switch to other relevant products throughout the day. This software is also advanced enough to monitor who is in the queue and who isn’t. If it detects that the majority is female then the adverts being shown will switch to adverts tailored to women. The same goes if there were mostly men detected.

This technology is being provided by Amscreen, Lord Sugar’s company. The system is called ‘Optimeyes’ which is from a French company known as Quividi. Tesco aims to install this software in their stores as soon as possible.

 “This could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible,” he said “Brands deserve to know not just an estimation of how many eyeballs are viewing their targets, but who they are too.”- http://www.thedrum.com/news/2013/11/04/tesco-facial-recognition-checkouts-will-change-face-british-retail-says-sugar

This can seem quite alarming, however according to an article in the Telegraph no video footage is actually recorded. Once your face has been scanned for its information you as an individual are erased. So no facial database is stored, only CCTV within the store will record the customers. Until enough data is gathered the screens will only be showing news, traffic reports and weather information.

Tesco has predicted that these machines can reach over 5 million customers weekly. This deal is set to be in place for the next 5 years.

Not everyone agrees with this new system and most do not think it’s safe. Worries have been expressed that this could progress into something worse and more intrusive. Where do companies stop? Is this information always going to be enough for Tesco and other big companies? Where is the line drawn? Let SLA know what you think!

For more information on the Optimeyes system, follow this link: http://www.amscreen.eu/en/optimeyes-audience-measurement-privacy

Information sources:

http://www.thedrum.com/news/2013/11/04/tesco-facial-recognition-checkouts-will-change-face-british-retail-says-sugar

http://blogs.telegraph.co.uk/technology/jonsilk/100011372/tesco-signs-a-deal-to-scan-customers-faces-could-its-loyalty-scheme-turn-into-a-national-face-database/?utm_source=dlvr.it&utm_medium=twitter

'Buying Secrets' unlocked by Outdoor Media

According to an article in the output magazine (http://www.outputmagazine.com/) the trade marketing body ‘The Outdoor Media Centre’ have been conducting a study into the ‘customer Journey’ to research and discover how influence works and what buyers are specifically influenced by. This new study aims to show the strong impact outdoor advertising has on consumers. Research has been carried out using a variety of tools including online, dynamic, face to face contact as well as mobile phones. 

Image source: http://www.jcdecaux-oneworld.com/2013/07/under-the-magnifying-glass-the-benefits-of-display-digital-advertising-part-ii/

“Historically it was believed that the customers' experience on their purchase process was like a funnel: they would start with a wide range of options, which then was narrowed down and resulted on the final buy. This is also known as the AIDA (Awareness, Interest, Desire, Action) model.” - http://www.outputmagazine.com/digital-signage/intelligence/reports/the-customer-journey-the-outdoor-media-centre-unlocks-buying-secrets/#!

This no longer applies according to the discoveries of The Customer Journey. The choice to purchase something is thought to be majorly by influence. Every process plays an important role, from social media to word of mouth, everything has an influence and an impact whether it is intended to or not. The most effective stimulant in persuading a consumer to purchase is found to be the Advertising media.

“Mike Baker, chief executive of the Outdoor Media Centre, comments: "It is very good to see that advertising works and represents the majority of the stimulus to purchase. Understanding the customer journey is key for those of us who work in advertising and media."- http://www.outputmagazine.com/digital-signage/intelligence/reports/the-customer-journey-the-outdoor-media-centre-unlocks-buying-secrets/#!

Below is an example of everyday out of home advertising alongside an escalator at a train station;

Four stages were identified by the research conducted. These being, the information that is absorbed, this is defined by the consumer not consciously looking for it but receiving it passively. The planning of the purchase, the collection of the product and also the information shared about the purchase through social channels and word of mouth.

Nine categories were used in this research to find which products were bought and how frequently, these included films, travel, telecoms, cars, fashion etc. The frequency of purchases is associated closely to each category’s individual buying cycle. It is also closely involved with the value of the products. Different needs also affect how well an advertisement is responded to. A good example of this is fashion and banking. Fashion tends to attract more of a response from advertising than banking because of the many differences between the advertising of a product and the advertising of a service.

It was also found that everyone who had encountered any type of outdoor advertising had positive feelings towards it. The main audiences that respond positively to outdoor media are thought to be young and digitally focused (i.e. mobile user and well connected on the web). This could be due to the fact that this range of individuals are more exposed to the outdoor advertising therefore are more likely to respond?

Video sourced from youtube

The research also revealed that those influenced heavily and highly responsive to out of home media are those who are involved strongly in social media and are generally more active on these platforms. Online searches in order to buy products increased as a result of higher exposure to outdoor advertising.

Each phase of the customer journey shows different strengths in sources of information. At the absorbing stage TV had the strongest impact. The planning phase showed the internet as the strongest whereas newspapers, radio and magazines were most used at the stage of obtaining the product and the sharing stage was mostly through social media. Outdoor media proved to be the most successful of all media at the stage of obtaining and was found second most successful on all other phases. Outdoor advertising is shown to be a key factor in the overall customer journey.

“The static stage of the research was commissioned from ICM and involved an online sample of 1,537 nationally representative British adults to provide an insight into how people see themselves at different stages of the customer journey, and what information sources they use. The dynamic stage was handled by OnDevice Research, with 2,141 participants recording their brand and advertising interactions over a two-week period. Respondents noted encounters that they felt were relevant to one of nine different product categories by using a mobile-based diary to record their reactions and behaviours in the context of advertising and non-advertising encounters. More than 13,000 such encounters were recorded.”- http://www.outputmagazine.com/digital-signage/intelligence/reports/the-customer-journey-the-outdoor-media-centre-unlocks-buying-secrets/#!

So, is outdoor advertising the most successful form of advertising? SLA wants to know what catches your eye and who persuades you to buy their products?

Information source: http://www.outputmagazine.com/digital-signage/intelligence/reports/the-customer-journey-the-outdoor-media-centre-unlocks-buying-secrets/#!