Any revenue
figures for YouTube have always been a guess, a rough estimate, since Google
has never revealed the actual figures for YouTube since they purchased the
giant video platform in 2006.
The most
recent guess has been made by eMarketer, who uncovered last week their first
estimates for advertising revenues for YouTube.
It was
estimated and predicted that YouTube’s ad revenues will have risen around 51.4%
in 2013. This would roughly equate to 11.1% of Google’s total.
When compared
to 2012, even after payments are made to the video creators and advertising
partners, YouTube are still expected to be up 65.5%.
Image source:
http://www.kunocreative.com/blog/bid/86775/Best-Practices-for-Leveraging-YouTube-in-B2B-Marketing
eMarketer has also taken a guess at YouTube’s US net ad revenues. They
have predicted it will reach $1.08bn in 2013 with a large percentage stemming
from video ads. For the year, the company has given YouTube an estimated 20.5%
share of US video ad revenues.
Although this is not accurate information and indeed ‘guesswork’
eMarketer says the estimates are based off of hundreds of datapoints and
studies of YouTube revenues as well as rates, ad impressions and other
information gathered from different companies including investment banks,
industry executives and research firms etc.
eMarketers analysis can be compared to other studies also conducted.
Earlier this year, it was predicted by Morgan Stanley that the overall revenue
of YouTube would reach $4bn in 2013. That same month, Barclays made a prediction
with a similar result of $3.6bn.
“A June report by analyst firm Wedge
Partners claimed YouTube accounts for around 10%
of Google's revenues – not far off eMarketer's
analysis – which if the company's fourth quarter matched the average
revenues across the three previous quarters would hint at around $5.73bn of
YouTube revenues for 2013 as a whole.”- http://www.theguardian.com/technology/2013/dec/11/youtube-ad-revenues-tipped-to-jump-51-to-56bn-in-2013
This is still all estimates and it isn’t
likely that Google will be revealing anything any time soon. When Google first
purchased YouTube in 2006, they paid a rather shocking $1.65bn, however looking
at the revenue they are likely to be making, it was worth every penny.
Google’s public YouTube statistics have
shown that the platform attracts around 1bn people a month, resulting in over
6bn hours of video being watched. Around 80% of its traffic originates from
outside of the US with a further 40% of this viewing time be conducted through
mobile devices.
Information source: http://www.theguardian.com/technology/2013/dec/11/youtube-ad-revenues-tipped-to-jump-51-to-56bn-in-2013
No comments:
Post a Comment