Outdoor plus are currently expecting to expand by
installing 5 digital screens in Central London. These installations are hoping
to be completed over the next two months.
Outdoor Plus aims to
provide a network they refer to as ‘Ultra Premium’. These will ideally benefit
brands that require flexibility, immediacy and accountability.
One of these five news
screens is already up and running in Cheyne Walk in Chelsea. Proving successful
they are running campaigns currently for the likes of Google and Vogue.
Another screen is due to
launch in December and will be located in Al Archway. The screen will be
situated on a main road that leads to central London and connects to the M1
motorway. The screens have large format digital screens and high
specifications. Due to this Outdoor Plus are expected the screen to produce
around 400,000 impacts over a two week period.
January 2014 aims to launch
the A12 East Cross Route screen. This screen will be situated on a main road
leading into East London and Canary Wharf. The screen aims to promote event and
business audiences related to sport and is placed by the Queen Elizabeth
Olympic Park. Over a two week period the screen is expected to produce 1.3
million adult impressions.
January 2014 also aims to
launch a further two screens on Chiswick Roundabout. These two screens will be
placed by the Western Gateway from the M4 into London. This is ideal as it is
also the meeting points for the North and South circular roads.
“Steve Atkinson, commercial director at Outdoor
Plus, said the screens will add more than 2.5 million "vehicular
impacts" every two weeks. "For us it’s as much about the delivery as
it is the product and these screens enable us to lead flexible campaign
planning of DOOH, reaching a high-worth, urbanite and affluent commuter
audience."- http://www.mediaweek.co.uk/article/1223658/outdoor-plus-expands-ultra-premium-network-london
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