What
makes you share a video? Is it the meaning, loyalty to the brand or something
else? With just a few weeks left of 2013 let’s look back at the adverts that
had viewers sharing them all over the web. We’ll start with the Top three,
based on number of shares, according to marketing magazine.co.uk. (http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013)
Image source: http://www.marketingmagazine.co.uk/article/1222124/dove-geiko-evian-most-shared-ads-2013
Dove,
Geico and Evian have topped this list with the highest number of shares.
Dove’s
real beauty sketches have come first in 2013 with a massive 4.24 million shares
across platforms such as Facebook, blogs and Twitter. So what do you think it is
about this Ad that makes the world want to share it?
Doves real
beauty sketches:
Second
on the List is Geico’s hump day ad. This Ad aims to celebrate Wednesdays by
having a ‘happy camel’ wish office workers well. This Ad was shared 4.03
million times. Is it an Ad you have or would have shared?
Geico’s hump day
ad:
And
third on the list is Evian’s Baby & me Ad. Created by BETC Paris this Ad
shows people’s reflections as baby images of themselves.
Evians baby Ad:
We
cannot leave this blog without mentioning the latest Volvo Ad, released only
recently and already making into the top 20 shared Ad’s this year. Starring
Jean Claude Van Damme and his ‘epic split’ this advert has made it to 10th
most shared advert of 2013. If you haven’t seen it already take a look...
Jean Claude Van
Dammes Advert:
So looking at these top
three and overall 20 shared Ad’s of 2013, SLA want to know what makes an Ad
stand out to you? What Ad’s have you shared this year and why?
All videos sourced from YouTube
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